X Replaces Revenue-Sharing Program with 'Original Content Rewards'
The platform introduces a new rewards system for content creators.
1X's New Rewards Program
X is ending its revenue-sharing program for content creators and introducing 'Original Content Rewards.' This new program will launch on September 8, 2026. It aims to incentivize original content creation. Participants will earn revenue based on qualified impressions, defined as unique impressions from Premium subscribers on the Home Timeline feed.
2Eligibility Criteria
To join the new program, content creators must have at least 500 verified followers and 500,000 Home Timeline impressions in the last 90 days. These conditions ensure the program focuses on high-quality creators. Additionally, content must be original and user-generated, discouraging copied content and promoting creativity.
3Definition of Original Content
Original content includes videos, photos, graphics, and illustrations created by users. Original reporting and analysis also qualify. Comments and reactions are considered original if they 'add something meaningful.' This definition encourages creators to showcase their creativity and produce unique content.
4Program's Objective
X aims to reward creators who bring original ideas and creativity to the platform. The program seeks to reduce loopholes and clickbait content. Allegra Jacchia, Senior Product Manager at SpaceXAI, stated the program is designed for 'those who bring original ideas, not those who game the system.'
5End of the Old System
The previous revenue-sharing model will continue until September 7, 2026. After this date, creators will only earn revenue through the new program. This change marks a significant shift in X's content strategy, aiming to improve content quality and support high-quality creators.
6Qualified Impressions
Qualified impressions are unique impressions from Premium subscribers on the Home Timeline feed, where at least 50% of the post is visible. These criteria encourage creators to produce more effective and visible content. The system also helps content reach a broader audience.
7Impact on Content Creators
The new program may prompt content creators to rethink their strategies. Creating original content will become critical for earning more revenue. This could improve content quality and foster more creative content on the platform. Creators may also focus on increasing their follower count and engagement.
8X's Future Strategy
X's new program is seen as a significant step in its content strategy. The platform aims to better support creators and enhance content quality. This change could contribute to X's future growth and user loyalty. Additionally, the program may strengthen X's position as a competitive social media platform.