Ted Lasso season 4 premieres on Apple TV
The beloved series starring Jason Sudeikis returns with new episodes.
1The long wait is over
After more than three years since the season 3 finale, the first episode of Ted Lasso's fourth season is now available for Apple TV subscribers. Apple heavily promoted the show's return with a surprise appearance by Jason Sudeikis and Brendan Hunt as Ted and Coach Beard during the World Cup final. Additionally, a look-alike competition is scheduled for August 6 at Apple's Fifth Avenue Plaza in New York.
2New season storyline
In the new season, Ted faces his biggest challenge yet as he returns to Richmond to coach a second division women's football team. Throughout the season, Ted and the team learn to 'leap before they look,' taking chances they never thought they would. According to Apple TV, this will be the first of a new three-season run for the series.
3Expanding cast members
While most of the main cast returns, new additions include Tanya Reynolds from Underdogs and Paloma Cinco from De La Cruz. Interestingly, Paloma Cinco is the real-life sister of Cristo Fernandez, who played beloved character Dani Rojas and is now a professional soccer player. The season will consist of 10 episodes, concluding on October 7, 2026.
4Apple TV's competitive strategy
Ted Lasso continues to be one of Apple TV+'s hit shows alongside Severance, The Morning Show, Shrinking, and Silo. The platform offers subscriptions for $12.99 per month or as part of the Apple One bundle. The show's return after such a long hiatus is part of the platform's strategy to strengthen its original content portfolio.
5A global phenomenon
Since its debut in 2020, Ted Lasso has garnered a massive international fanbase. With its positive messages and warm humor, the show became a morale booster for viewers, especially during the pandemic. Having won 11 Primetime Emmy Awards among numerous others, it remains one of Apple TV+'s most successful original productions.
6Focus on women's football
The new season's focus on women's football parallels the growing interest in women's sports in recent years. Developments like the record-breaking viewership of the 2023 FIFA Women's World Cup demonstrate this sector's potential. The show's treatment of this theme could further boost the popularity of women's football.
7Competitive streaming market
In a market dominated by giants like Netflix, Disney+, and HBO Max, original content like Ted Lasso is crucial for platforms. 2023 estimates suggest Apple TV+ has reached 25 million subscribers. The new season of Ted Lasso could play a significant role in increasing the platform's subscriber base.
8Cultural impact and legacy
Ted Lasso has transcended being just a TV show to become a cultural phenomenon with its messages of optimism and teamwork. Dubbed the 'Ted Lasso effect,' this concept has even been incorporated into leadership training in the business world. Fans and critics alike are eager to see if the new season can maintain this legacy.
Original article: 9to5Mac — Ted Lasso'nun 4. sezonu Apple TV'de yayında