# Rockstar Games Brings GTA 6 Grotti Cheetah to Real Life The iconic in-game sports car is now available for purchase at one million pounds. - **Source:** [Destructoid](https://www.destructoid.com) - **Published:** 2026-11-09 - **Topic:** [entertainment](https://brifing.si/c/entertainment) - **Original article:** - **On Brifing:** https://brifing.si/s/578a7a84-e095-40d6-8793-fdf5cdbb4fc6 ## Gaming Icon Becomes Reality Rockstar Games has partnered with West Coast Customs to recreate the legendary Grotti Cheetah sports car from the upcoming Grand Theft Auto 6. This unique vehicle serves as a high-profile promotional piece for the game's release. It bridges the gap between virtual automotive culture and tangible, high-end luxury car manufacturing. ## Exclusive Retail Partnership The one-of-a-kind vehicle is currently listed for sale through the UK-based luxury retailer Selfridges. Interested buyers must navigate the store's personal shopping service to inquire about the purchase. This exclusive arrangement highlights the intersection of digital entertainment marketing and elite retail experiences for high-net-worth individuals seeking unique collector items. ## Pricing and Financial Scope The Grotti Cheetah carries a steep price tag of one million pounds, which converts to approximately 1.34 million US dollars. This valuation positions the car as a premium collector's asset rather than a standard vehicle. The high cost reflects both the custom engineering involved and the rarity of the one-off build. ## Design and Aesthetic Details The car features a distinct ombre paint job transitioning from baby blue to hot pink. This specific color palette is designed to evoke the signature aesthetic of Vice City, the fictional setting of the new game. The custom exterior work was performed by West Coast Customs, known for their elaborate vehicle modifications. ## Marketing Strategy Integration By bringing a digital asset into the physical world, Rockstar Games creates a tangible connection to the GTA franchise. This strategy leverages the brand's cultural impact to generate buzz ahead of the game's launch next week. It transforms a virtual object into a physical status symbol for dedicated fans and collectors. ## Limited Availability Mechanics The vehicle is a one-of-one recreation, meaning no other identical models will be produced for the public. The listing process remains opaque, with no public auction scheduled for the sale. This exclusivity ensures that the car remains a singular piece of gaming history, likely intended for a high-profile buyer or collector. ## Broader Industry Context Collaborations between gaming studios and automotive customizers are becoming a sophisticated method for cross-industry promotion. While virtual cars are standard in gaming, physical recreations remain rare, high-effort marketing stunts. These projects demonstrate how major entertainment franchises are increasingly investing in physical activations to maintain engagement during major product launch windows. ## Anticipation for Game Launch The sale coincides with the highly anticipated release of Grand Theft Auto 6, scheduled for next week. As the gaming community prepares for the title, this physical car serves as a focal point for fan excitement. It underscores the massive cultural and financial scale of the franchise within the global entertainment industry. ## Sources covering this story - https://www.destructoid.com/buy-gta-6-grotti-cheetah-irl-price-tag-ridiculousness/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._