# Zevia launches biggest campaign to date with Cardi B The famous rapper stars in brand's 'real talk' themed commercials. - **Source:** [Marketing Dive](https://www.marketingdive.com) - **Published:** 2026-07-21 - **Topic:** [Marketing](https://brifing.si/c/marketing) - **Original article:** - **On Brifing:** https://brifing.si/s/5790e8be-b62c-44f6-8dcf-1111d05e3208 ## Zevia's big move Healthy soda brand Zevia partners with rapper Cardi B for its largest marketing campaign yet. Titled 'Real Talk Interpreter,' the campaign blends the brand's natural ingredients focus with Cardi B's unfiltered persona. ## Humor-driven ads In two campaign spots, Cardi B interprets people's indirect conversations. From school counselors to potluck parties, she reveals 'what they really mean,' emphasizing the brand's authentic identity through everyday situations. ## Multi-channel approach The campaign spans TV, social media, and retail elements. Consumers can share complex conversations for Cardi B to decode on brand channels. A sweepstakes with prizes like autographed merchandise adds engagement. ## Long-term partnership Cardi B isn't just a spokesperson but also a Zevia shareholder and ambassador. This two-year collaboration aligns with the brand's cultural impact goals. CMO Kirsten Suarez highlights the importance of this 'non-traditional' deal. ## Positioning against competition Facing rising competition in the better-for-you soda category from Gen Z favorites like Poppi and Olipop, Zevia leverages Cardi B's popularity to strengthen brand awareness and stand out in a crowded market. ## Growth momentum With net sales up 21.2% YoY, Zevia is increasing marketing investments. Through packaging redesigns and distribution strategy shifts, the brand aims to sustain growth momentum with this Cardi B collaboration. ## Sources covering this story - https://www.marketingdive.com/news/zevia-taps-cardi-b-to-serve-up-real-talk-in-biggest-campaign-to-date/825763/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._