# Nothing denies market exit rumors The company is consolidating global operations into regional hubs. - **Source:** [The Verge](https://www.theverge.com) - **Published:** 2026-07-24 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/57c7e581-1a74-4fab-895b-94eea39adcca ## Statement from Nothing Nothing labeled market exit claims as 'fake news'. The company confirmed consolidating operations in some markets but denied completely exiting any region. While some layoffs occurred, the company emphasized that reported numbers were exaggerated. ## Phone 4B sales figures Nothing announced Phone 4B sold 29,537 units on its first day, setting a record in its price segment. The company refuted claims of underwhelming sales performance. This statement addresses ongoing speculation about Nothing's market position. ## Structural changes Nothing is establishing regional hubs to improve operational efficiency. The company also revealed creating an 'AI-native' business unit. These moves signal Nothing's preparation for the next era of AI-powered personal computing. ## Component costs Nothing CEO Carl Pei disclosed that memory costs for Phone 4A have doubled this year. RAM now potentially accounts for half of a new phone's production cost, presenting significant challenges for mid-range smartphone manufacturers. ## CMF brand hiatus Nothing's budget-friendly CMF brand won't release a new phone this year due to ongoing component shortages. This decision indicates the company's strategic focus on its flagship products amid supply chain challenges. ## Industry-wide challenges Nothing's operational changes reflect broader difficulties in the mid-range smartphone market. Rising component costs and supply chain issues are likely to continue affecting other players in the sector throughout the year. ## Sources covering this story - https://www.theverge.com/tech/970848/nothing-layoffs-rumors-phone-4b — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._