# How doodling boosts creativity Joe Whale's discovery of the power of imagination through doodle art. - **Source:** [TED Talks Daily](https://brifing.si/source/5463abef-1da8-431d-90d1-6098532a0790) - **Published:** 2026-07-30 - **Topic:** [Design & UX](https://brifing.si/c/design) - **Original article:** - **On Brifing:** https://brifing.si/s/5950ac54-6264-4dcd-b641-cb463ee56176 ## Joe Whale's origin story Joe Whale often got into trouble for doodling during class. His talent was discovered when a local restaurant gave him the opportunity to cover a wall with his doodles. This became a turning point that brought his art to a wider audience. When his doodles went viral on social media, Joe's art gained worldwide recognition. ## The importance of imagination Joe Whale argues that imagination is like a muscle that weakens when not used regularly. He emphasizes how hand-drawn doodles nurture creativity, especially in an age dominated by digital tools and AI. For him, doodling isn't just art—it's mental exercise. ## The therapeutic effect of doodling Research has shown that doodling reduces stress and improves focus. Joe Whale observes how audiences respond during his live doodling performances. He highlights how doodles reflect inner worlds and how everyone can develop their unique style. ## Doodles in branding After the restaurant wall, Joe Whale's doodles caught the attention of major brands. Companies began using his doodles on product packaging and ad campaigns. This demonstrates how doodle art serves not just as personal expression but also as powerful brand communication. ## Doodles in the digital world Many digital platforms now transform doodles into digital art forms. However, Joe Whale maintains that hand-drawn doodles feel more authentic and personal. The physical act of doodling directly channels the artist's emotions and energy. ## Doodles in education Joe Whale advocates for encouraging doodling in schools rather than banning it. He points out how doodles enhance students' creativity and problem-solving skills. Some schools have already started incorporating doodles into teaching materials. ## The global impact of doodles Joe Whale's doodles expanded beyond restaurant walls. He's been invited to create murals in cities worldwide. These projects show how doodle art serves as a universal language that bridges cultures. ## The future of doodling Joe Whale believes doodle art will become even more widespread. He emphasizes how doodling offers a simple yet powerful way for people to discover their creativity. According to him, everyone has an inner artist, and doodling helps unlock that potential. ## Sources covering this story - http://go.ted.com/joewhale — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._