X Replaces Revenue-Sharing Program with 'Original Content Rewards'
The new system aims to reward creators for original ideas.
1X's New Program
X is ending its controversial revenue-sharing program under Elon Musk's leadership. Instead, it is launching a new program called 'Original Content Rewards' on September 8, 2026. This program aims to reward creators for original ideas. Participants will earn revenue based on 'qualified impressions' from Premium subscribers.
2Eligibility Criteria
To join the new program, creators must have at least 500 verified followers and at least 500,000 home timeline impressions in the last 90 days. These criteria ensure the program focuses on high-quality and effective creators. Additionally, content must be original and created by the users themselves.
3Definition of Original Content
Under the new program, 'original content' includes photos and videos taken by users, graphics, and illustrations created by them. Memes are also included in this category. Comments and reactions are accepted as long as they 'add something meaningful.' This encourages creators to be more creative.
4The Goal of the Program
X's new program aims to reward creators for original ideas and move away from exploiting loopholes. This improves content quality and ensures users encounter more valuable content. SpaceXAI's Senior Product Manager Allegra Jacchia stated that the program is 'designed for those who bring original ideas, not those who manipulate the system.'
5Revenue Model
In the new system, creators will earn revenue based on 'qualified impressions' from Premium subscribers. Qualified impressions are posts viewed at least 50% on the home timeline. This ensures greater visibility for content and fairer rewards for creators.
6End of the Old System
The old revenue-sharing model will continue until September 7, 2026. After this date, creators will start earning through the new system. This change is seen as a significant milestone in X's content strategy and will shape the platform's future direction.
7Opportunities for Creators
The new program offers significant opportunities for creators. Those who stand out with original ideas can earn more revenue. This encourages the production of higher-quality content on the platform. It also provides creators with an opportunity to develop their creativity.
8The Future of the Platform
X's new program is seen as a crucial step for the platform's future. By encouraging original content, this system ensures users encounter more valuable content. This could enhance the platform's long-term success and create a fairer environment for creators.