# Danny Buijs: Coaching Fortuna Sittard’s Challenging Talents Fortuna Sittard coach Danny Buijs uses personal empathy to mentor players with difficult backgrounds. - **Source:** [NOS Sport](https://nos.nl/sport) - **Published:** 2026-11-07 - **Topic:** [sports](https://brifing.si/c/sports) - **Original article:** - **On Brifing:** https://brifing.si/s/5a170ead-1c06-4558-94ed-d78d34a73cb2 ## Empathy as Coaching Tool Fortuna Sittard manager Danny Buijs distinguishes himself by mentoring players often labeled as difficult. Recognizing his own past as a street-smart footballer, he builds trust through personal conversations. He balances support with strict discipline, aiming to integrate creative but challenging talents like Mohammed Ihattaren and Shiloh 't Zand into the team. ## From Shy to Street-Smart Buijs, 44, describes his transition from a shy boy in Alblasserdam to a tough player at Feyenoord and Groningen. Influenced by early personal losses, including his grandfather and aunt, he adopted a more aggressive persona. This evolution helps him relate to players who grew up in tougher urban environments like Rotterdam. ## Shifting Coaching Paradigms Modern football requires more than just tactical instruction, according to Buijs. He notes that players face immense pressure from social media and constant public scrutiny compared to his playing days. Consequently, he prioritizes individual human connection over the traditional 'shut up and listen' approach that dominated his own early career. ## Establishing Mutual Expectations Before signing new players, Buijs initiates direct, honest dialogues to align expectations. He asks players what they need from him and clearly states his own requirements for their development. This vulnerability aims to foster a foundation of mutual trust, though he emphasizes that players remain responsible for their own professional growth. ## The Robben Standard Buijs frequently cites Arjen Robben as the ultimate professional example from his time at FC Groningen. He uses Robben’s rigorous self-care and dedication to show players that reaching the absolute top requires more than just raw talent. This benchmark serves as a constant reminder of the effort needed for sustained success. ## High-Intensity Touchline Presence During matches, Buijs is known for his vocal, high-energy presence along the sidelines. He believes in occasionally challenging players directly to keep them focused and alert. While he admits this emotional intensity is part of his nature, he is learning to manage his reactions to avoid acting purely on impulse. ## Measuring Coaching Success For Buijs, the ultimate reward is receiving messages of gratitude from former players years after they have moved on. These interactions confirm that his approach of building trust without damaging relationships leaves a lasting impact. He views these connections as the most meaningful metric of his success as a football coach. ## Current Competitive Outlook Fortuna Sittard currently sits sixth in the Eredivisie, exceeding expectations under Buijs’s leadership. Preparing for their upcoming match against Telstar, the team has the opportunity to climb to fifth place, surpassing AZ. The club’s performance reflects the effectiveness of Buijs’s integrated approach to managing a diverse and complex squad. ## Sources covering this story - https://nos.nl/l/2638385 — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._