# Thai Trade Center Dubai Launches Influencer-Led Thai Dining Campaign The campaign promotes authentic Thai SELECT-certified restaurants across the UAE via 25 influencers. - **Source:** [Gulf News](https://gulfnews.com) - **Published:** 2026-11-11 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/5a1a954b-12ec-42b5-b8fd-127b078047f7 ## Strategic Culinary Campaign Launch The Thai Trade Center Dubai, operating under the Ministry of Commerce, has initiated the THAI SELECT 2026 campaign. This project aims to highlight authentic Thai dining experiences across the United Arab Emirates. By focusing on certified establishments, the initiative seeks to preserve traditional culinary standards while increasing visibility for local Thai businesses. ## Leveraging Influencer Marketing Channels To reach a broader audience, the campaign engages 25 UAE-based influencers specializing in food, lifestyle, and culture. These creators will visit certified restaurants to document signature dishes and authentic flavors through Instagram Reels and Stories. This digital strategy serves to bridge the gap between traditional Thai culinary heritage and modern consumer habits. ## Understanding Thai SELECT Certification Thai SELECT is an official certification granted by Thailand’s Ministry of Commerce to restaurants meeting strict authenticity criteria. It acts as a quality benchmark for consumers seeking genuine Thai flavors and traditional cooking methods. The certification ensures that participating venues maintain high standards of service and ingredient integrity within the competitive UAE market. ## Diplomatic and Cultural Objectives Consul-General Charkrienorrathip Savikul emphasized that food serves as a vital component of Thailand's cultural identity. The campaign intends to foster stronger people-to-people links between Thailand and the UAE. By promoting these dining experiences, officials hope to deepen the local community's appreciation for Thai traditions and the broader cultural fabric of Thailand. ## Supporting Local Thai Businesses Executive Director Pitichai Ratananaka stated that the campaign functions as a vehicle for introducing Thai identity to global audiences. Beyond immediate awareness, the initiative provides tangible support to Thai restaurants operating in the UAE. By driving foot traffic to these venues, the center aims to create sustainable growth for the local sector. ## Roadmap to Festival Event The influencer-led discovery phase serves as a precursor to the 3rd Thai SELECT Fest 2026. This major event is scheduled to take place from 27 to 29 November 2026. By linking the restaurant visits to the festival, organizers are creating a cohesive promotional narrative that culminates in a large-scale public celebration. ## Festival Logistics and Access The 3rd Thai SELECT Fest 2026 will be hosted at the Dubai Media City Amphitheatre. The event will run daily from 12:00 PM to 2:00 AM, offering free admission to all residents and visitors. This three-day gathering will feature various certified restaurants, allowing attendees to sample diverse authentic dishes in one central location. ## Future Outlook and Engagement The campaign encourages UAE residents to track participating influencers and official social media channels for updates. As the festival approaches, the focus remains on sustaining consumer interest in authentic dining. This integrated approach highlights the importance of cultural diplomacy in promoting international trade and supporting the hospitality industry in the region. ## Sources covering this story - https://gulfnews.com/business/corporate-news/thai-trade-center-dubai-launches-restaurant-discovery-campaign-with-25-uae-based-influencers-1.500743753 — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._