# Kısaca Kitap — Güvenilir: En Akıllı Markalar Nasıl Sinizmi Yener ve Güven Boşluğunu Kapatır

- **Source:** [Boxes and Arrows](https://brifing.si/source/ed5d6920-da14-4f71-859a-996c36b97846)
- **Published:** 2022-03-22
- **Topic:** [Marketing](https://brifing.si/c/marketing)
- **Original article:** <https://boxesandarrows.com/book-in-brief-trustworthy-how-the-smartest-brands-beat-cynicism-and-bridge-the-trust-gap/>
- **On Brifing:** https://brifing.si/s/5a45f521-1b44-4ee4-82b0-5cf2b4221c89



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_Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._