# Amazonian crafts showcased in Costa Brazil's New York fragrance store

Sustainable perfume brand offers nature-connected experience at Hudson Yards flagship.

- **Source:** [Interior design | Dezeen](https://brifing.si/source/cb2e5f17-36d4-4880-b1ae-26168d46e00a)
- **Published:** 2026-07-12
- **Topic:** [Business](https://brifing.si/c/business)
- **Original article:** <https://www.dezeen.com/2026/07/12/costa-brazil-store-hudson-yards-new-york-alexander-may/>
- **On Brifing:** https://brifing.si/s/5a6db1fe-4995-4969-ad4b-9f41f74ee032

## Nature-Integrated Retail Space

Costa Brazil's Hudson Yards flagship showcases products made with sustainable Amazon rainforest ingredients. Designed in collaboration with founder Francisco Costa and Alexander May Studio, the space aims to create a 'warm, intimate and lived-in' atmosphere.

## Curated Personal Collection

The store displays select objects and books from Costa's Bellport home. Works by Brazilian designers and handmade polychrome pottery by Amazon's Shipibo-Konibo people highlight the brand's cultural roots.

## Architectural Details

Thirty-foot shelving systems and ceiling-lit black wood podiums complement the minimalist design language. Concrete floor tiles and wooden accents reinforce the store's natural material palette.

## Experience-Driven Design

The space functions more as a gathering point than traditional retail. Daybeds, low tables and rotating installations aim to enhance visitor interaction with the brand.

## Global Fragrance Store Trends

Costa Brazil joins other concept fragrance stores in New York. Like Mexican Xinu's dramatically lit space and Korean Elorea's historic bell tower location, this store emphasizes sensory experience.

## The Rise of Sustainable Luxury

The store reflects growing consumer interest in eco-friendly products and authentic stories. Amazon-sourced materials and collaborations with local artists demonstrate the evolution of modern luxury.

## Sources covering this story

- https://www.dezeen.com/2026/07/12/costa-brazil-store-hudson-yards-new-york-alexander-may/ — 

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_Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._
