# Apple Reintroduces Iconic Glowing Logo on New MacBook Pro The classic illuminated Apple lid logo returns with the PROLED XDR model. - **Source:** [9to5Mac](https://brifing.si/source/59447403-ce5b-427c-8132-8614f549929a) - **Published:** 2026-10-28 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/5b3652bc-b49c-4518-9a4e-747bca593e40 ## The Return of Illumination Apple has officially unveiled the new MacBook Pro featuring the PROLED XDR display. The most notable design change is the return of the iconic glowing Apple logo on the lid. This feature, once a staple of the brand, had been absent from the company's laptop lineup for several years following the 2015 transition. ## Historical Design Context The illuminated logo was a defining aesthetic element for MacBooks in coffee shops and professional offices worldwide. Apple began phasing out this glowing feature in 2015, starting with the 12-inch MacBook model. Subsequently, the non-glowing, metallic logo became the standard across all MacBook Pro and MacBook Air redesigns for nearly a decade. ## Strategic Brand Nostalgia For many long-term users, the glowing logo represents a nostalgic era of personal computing. CEO John Ternus acknowledged this sentiment by teasing the feature in a video presentation. By reintroducing this specific design element, Apple is actively leveraging its historical brand identity to resonate with its most loyal and long-standing customer base. ## Future Design Implications The reintroduction of the glowing logo on the PROLED XDR model suggests a potential shift in Apple's hardware design language. While the feature is currently exclusive to this new release, it serves as a testing ground. Industry observers anticipate that this illuminated aesthetic may eventually expand to other future MacBook models during upcoming hardware refreshes. ## Hardware Integration Challenges Integrating an illuminated logo requires specific engineering considerations regarding display thickness and internal power distribution. The PROLED XDR display technology likely provides the necessary architecture to support this light-emitting feature without compromising screen performance. This integration marks a departure from the previous trend of prioritizing thinner chassis designs over legacy aesthetic hardware components. ## Market Positioning Strategy By bringing back a beloved feature, Apple is differentiating its premium laptop tier from the broader market. This move reinforces the MacBook Pro's status as a flagship device that balances modern performance with historical brand recognition. It serves as a clear signal that the company is willing to revisit past design successes. ## User Feedback and Reception Initial reactions from the user community highlight the emotional connection consumers have with Apple's design history. The company is actively monitoring these responses to gauge the success of the reintroduction. This feedback loop is critical, as it informs whether the glowing logo will become a permanent fixture in the broader product roadmap. ## Long-term Product Evolution The return of the glowing logo is more than a cosmetic update; it is a strategic pivot in product identity. As Apple continues to iterate on its laptop lineup, balancing modern display technology with classic design cues remains a priority. This development confirms that Apple values its heritage as much as its future innovations. ## Sources covering this story - https://9to5mac.com/2026/10/28/all-new-macbook-pro-brings-back-beloved-design-feature-from-the-past/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._