Early Black Friday OLED TV Deals Feature Record Low Prices on Samsung and LG
Major retailers are offering significant discounts on 2026 flagship OLED models ahead of Black Friday.
1Early Holiday Price Drops
Retailers have initiated early Black Friday promotions, significantly reducing prices on premium 2026 OLED televisions. Both Amazon and Best Buy are currently listing top-tier models from Samsung and LG at record-low prices. Consumers seeking high-end display technology can now access these devices at substantial savings before the official shopping season begins.
2Samsung S90H Performance Upgrades
The Samsung S90H OLED TV introduces a matte-like screen for improved reflection control, a feature previously reserved for the higher-end S95 series. This model improves upon the S90F with increased SDR brightness and a higher 165Hz refresh rate. It remains a versatile choice for users dealing with bright, sunlit media rooms.
3Samsung S90H Discount Details
Amazon is currently offering the 55-inch Samsung S90H OLED TV for $1,197.99, marking a $400 reduction from its original $1,597.99 list price. Larger variants, including the 77-inch model, are also seeing discounts of up to 29%. This pricing positions the S90H as a mid-range alternative between the S85H and S95H series.
4LG C6 Market Positioning
The LG C6 OLED 4K TV is currently available at both Amazon and Best Buy for $999.99, representing a 50% discount from its $1,999.99 original price. This aggressive pricing makes the 55-inch model equal in cost to the smaller 48-inch version, effectively providing seven additional inches of screen real estate at no extra cost.
5LG C6 Technical Specifications
The 2026 LG C6 model features enhanced peak brightness, more vibrant color reproduction, and improved audio capabilities compared to its predecessor. It supports a 165Hz refresh rate, an upgrade from the previous 144Hz standard. These technical refinements are intended to improve the theatrical experience for both sports viewing and cinematic content consumption.
6Comparative Shopping Strategy
When choosing between these deals, consumers should evaluate their specific environment. The Samsung S90H is optimized for PC gaming and rooms prone to glare due to its matte screen. Conversely, the LG C6 is marketed as a versatile favorite for general movie nights, offering deep black levels and high contrast at a lower price point.
7Broader Size Availability
Beyond the 55-inch entry-level deals, retailers have discounted larger screen sizes for both brands. The 65-inch LG C6 is priced at $1,399.99, down from $2,699.99, while the 77-inch version is available for $1,999.96. These price adjustments reflect a broader trend of clearing inventory for premium OLED displays ahead of the holiday peak.
8Market Outlook and Advice
OLED technology typically commands a premium price, making these 50% or $400 discounts notable for potential buyers. As Black Friday approaches, price fluctuations remain possible. Consumers should verify the current pricing of predecessor models like the S90F before finalizing purchases, as older stock may offer additional value for specific dark-room viewing requirements.