BIGX Super Sports Playground Creates a Digital Environment
Innovative sports experience through the fusion of industrial aesthetics and digital culture.
1An Innovative Sports Space
BIGX Super Sports Playground, designed by Fun Connection Design, merges digital culture with industrial aesthetics. This project reinterprets indoor sports spaces through movement, social interaction, and visual storytelling.
2Digital Game Logic
The design integrates the logic of digital games into the physical environment. This approach connects experiences like circulation, competition, and gathering, offering a more interactive space for users.
3Industrial Materials
The project uses industrial materials, high-contrast graphics, and lighting systems. These elements create a physical environment inspired by the visual language of digital worlds.
4Visual Identity
BIGX’s visual identity draws inspiration from digital media and futuristic interfaces, diverging from traditional sports facilities. Digital Blue is used as the primary color, while Signal Orange is applied at structural junctions.
5Spatial Organization
The space is organized around three main vertical structures: the BIGX viewing towers and the vertical competition tower. These structures combine circulation, observation, and activity functions.
6Brand Identity and Experience
BIGX translates themes of technology, competition, and punk aesthetics into a physical environment. By combining sports, entertainment, and digital design strategies, it proposes a contemporary leisure model.