# Roku Streaming Devices Get Price Hike

Roku devices see price increases of up to 50%.

- **Source:** [Android Authority](https://brifing.si/source/01374d39-7ab2-4795-8e0a-444a0e7b4327)
- **Published:** 2026-07-24
- **Topic:** [Business](https://brifing.si/c/business)
- **Original article:** <https://www.androidauthority.com/roku-price-hikes-3691262/>
- **On Brifing:** https://brifing.si/s/5c1bec36-405e-4d77-addd-7225d3844abc

## Price Hike for Roku Devices

Roku quietly increased the prices of its streaming devices. The hikes range from $10 to $50, with the biggest increases seen in the Roku Ultra and Streambar SE models.

## New Prices

The Roku Ultra and Streambar SE saw a 50% increase, now priced at $149.99. The entry-level Streaming Stick rose from $29.99 to $39.99.

## Sale Prices

Roku's online store is currently selling devices at their old prices. Retailers like Amazon and Walmart have yet to raise their prices.

## Reason for the Hike

Roku hasn't explained the price increase, but consumer electronics manufacturers are raising prices due to rising component costs.

## AI Impact

The rapid growth of the AI industry has increased demand for hardware components, driving up costs for manufacturers.

## Fox Acquires Roku

Last month, Fox announced its acquisition of Roku for $22 billion. This move could influence Roku's future strategies.

## Sources covering this story

- https://www.androidauthority.com/roku-price-hikes-3691262/ — 

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_Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._