# Macronix Exits ROM Chip Business to Prioritize AI Data Center Supply Nintendo supplier shifts focus to NAND flash, potentially impacting physical game cartridge production costs. - **Source:** [Tom's Hardware](https://www.tomshardware.com) - **Published:** 2026-11-04 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/5ceb0958-9b07-414f-b8c2-36fc23f17d15 ## Strategic Pivot to AI Macronix is phasing out its ROM chip production business to prioritize the manufacturing of NOR and NAND flash chips. This strategic shift is driven by the surging global demand for memory components in AI data centers. The company has allocated its entire capital expenditure budget toward these high-growth sectors instead of legacy ROM. ## Impact on Nintendo Supply As a key supplier for Nintendo Switch and Switch 2 cartridges, Macronix's departure creates a supply chain challenge. While Nintendo relies on multiple vendors, the loss of a major partner may force the company to adjust physical game pricing or accelerate its transition toward digital distribution models and Game-Key cards. ## Declining ROM Market Share Financial reports indicate that Macronix's ROM sales dropped significantly to just 5% in the third quarter of 2026, down from 26% the previous year. This sharp decline reflects the company's intentional reduction in production capacity as it pivots resources to meet the massive storage requirements of modern artificial intelligence infrastructure projects. ## Capital Expenditure Reallocation The company is splitting its NT$37.8 billion capital expenditure into two distinct phases to support this transition. Approximately NT$22 billion is dedicated to expanding general manufacturing capacity, while an additional NT$15.8 billion is specifically earmarked for 3D NAND and eMMC flash technologies, leaving no funding for future ROM product development cycles. ## MegaChips Facing Operational Risk Fabless chip designer MegaChips faces significant uncertainty due to this shift, as Nintendo accounted for 87.8% of its sales in 2022. Since MegaChips outsources 67.8% of its manufacturing to Macronix, the loss of this partner threatens its core business model. The company currently lacks a publicly disclosed contingency plan for this manufacturing disruption. ## Physical Media Continuity Despite the supply shift, physical game cartridges are expected to persist in the near term. Nintendo maintains relationships with other suppliers, including ROHM Semiconductor and LAPIS Semiconductor, which continue to provide necessary ROM chips. This diversification prevents an immediate, total transition to digital-only formats similar to recent trends seen at competitors. ## Digital Margin Trends Digital margins for Nintendo have been gradually increasing, though figures fluctuate based on the timing of major physical game releases. Analysts suggest that the company may lean further into digital-only sales or Game-Key cards, which contain download codes rather than game data, to mitigate the rising costs associated with physical cartridge production. ## Long-term Market Implications The exit of Macronix from the ROM market highlights the broader trend of memory manufacturers prioritizing high-margin AI data center components over consumer electronics. While physical gaming remains viable, the industry faces increased pressure to optimize costs, potentially leading to higher retail prices for physical media as supply chain options become increasingly limited. ## Sources covering this story - https://www.tomshardware.com/video-games/nintendo/nintendo-rom-chip-supplier-macronix-quits-to-focus-on-chips-for-ai-data-centers-game-key-cards-may-be-more-available-as-large-game-storage-chips-become-more-expensive — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._