# Personalize Your Content on Google Search, Discover, and News Google introduces new features to customize your search results and news feed. - **Source:** [The Keyword](https://brifing.si/source/1bf6786b-d11e-4f89-9ea8-3bf84080f694) - **Published:** 2026-08-20 - **Original article:** - **On Brifing:** https://brifing.si/s/5d83c619-8630-44ab-a125-aafd4b39519c ## The era of personalization on Google Google is rolling out new features that allow users to personalize their search results and news feeds. The 'Preferred Source' button enables users to prioritize their favorite publishers. In the Discover app, users can customize their feed by typing specific interests directly. These updates aim to make the Google experience more personal and tailored to individual preferences. ## New opportunities for publishers Google has introduced an interactive 'Preferred Source' button that publishers can embed on their pages. When users click this button, the site is marked as a preferred source on Google. This helps publishers build stronger connections with their readers. Over 600,000 unique sources have already been selected by users. The button code is available in Google Search Central documentation. ## Customize your Discover feed Soon, you'll be able to customize your Discover feed in the Google app as easily as texting a friend. By tapping the three-dot menu, you can specify topics and links you want to see more or less of. Your feed will adjust instantly and remember your preferences. This feature ensures you connect with content that truly matches your interests. ## Personalize your audio news briefings In the Google News app, you can now customize your daily audio news briefings. Select specific topics to tailor your briefings, with clear source attributions and links to full articles for deeper insights. Thanks to the wide range of publishers participating in Google's news AI pilot program, you'll get more in-depth coverage of key stories. ## Impact of personalization features on users These new personalization features make the Google experience unique for each user. The 'Preferred Source' button makes it effortless to stay connected with your favorite sites. Users will see their preferred publications more often in search results and AI summaries. This ensures users encounter content more aligned with their interests. ## Benefits for publishers Google's new features offer significant opportunities not just for users but also for publishers. The 'Preferred Source' button simplifies how publishers connect directly with readers. This increases publishers' visibility in Top Stories, AI Overviews, and AI Mode. Publishers can build stronger relationships with their audience through these tools. ## User feedback and the future Google's new personalization features are shaped by user feedback. Continuous improvements are being made to better reflect user interests. Future enhancements are expected to make content discovery even more efficient. Google aims to maintain its leadership in personalization by evolving these features further. ## The importance of personalization Google's new personalization features stand out as digital experiences become increasingly tailored. Users can interact more efficiently with content that matches their interests. Publishers can forge stronger connections with their target audience. These developments represent significant steps forward for the future of the digital content ecosystem. ## Sources covering this story - https://blog.google/products-and-platforms/products/search/personalize-search-discover-news/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._