# Apple Reports Record Revenue Driven by iPhone and Mac Sales Quarterly earnings reach $114.5 billion as iPhone 18 Pro and M6 Mac momentum builds. - **Source:** [Macworld](https://brifing.si/source/5c5245ce-d063-40e0-bd54-48b60cbc761f) - **Published:** 2026-11-02 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/5fdee783-6238-494a-80b1-e3930f6fb6bf ## Record Quarterly Financial Performance Apple concluded its fiscal year with a record-breaking quarter, reporting $114.5 billion in revenue. This figure represents a 12 percent increase compared to the same period last year. CEO John Ternus described this as the company's best fiscal year ever, setting a strong foundation for the upcoming holiday quarter performance. ## iPhone 18 Pro Sales Surge The iPhone segment generated $57.5 billion in revenue, marking a 17 percent increase from the $49 billion reported last year. This growth was primarily driven by the launch of the iPhone 18 Pro, which accounted for roughly two weeks of sales. The iPhone Duo model remains excluded from these specific quarterly results. ## Mac Hardware Growth Momentum Mac revenue reached $10.8 billion, reflecting a significant 25 percent year-over-year increase. This growth was fueled by the introduction of the M6 Mac mini and M5 Ultra Mac Studio. Apple confirmed that it has never sold more Mac units in a single fiscal year than it did during this recent period. ## Wearables and iPad Declines Despite the release of the Apple Watch Series 12 and Ultra 4, the Wearables, Home, and Accessories category saw an 8 percent year-over-year decline. Similarly, iPad revenue dropped by 11 percent. While the new OLED iPad mini might stabilize future results, the broader iPad lineup is not expected to receive updates until 2027. ## Services Revenue Milestone Apple's Services division achieved a major milestone by surpassing $30 billion in revenue for the first time. This segment experienced growth of approximately 10 percent during the quarter. This consistent expansion highlights the increasing importance of recurring revenue streams within Apple's broader financial ecosystem, complementing the company's hardware-focused sales strategy. ## Holiday Quarter Revenue Outlook Apple projects revenue growth between 7 and 10 percent for the upcoming holiday quarter. This forecast remains optimistic despite ongoing supply constraints. If achieved, this period would mark the highest revenue quarter in the company's history, supported by the arrival of the new M6 iMac, MacBook Pro, and PROLED XDR MacBook. ## Strategic Product Launch Timing The reported quarterly results for the period ending September 30 do not reflect the impact of several major product launches. New smart-home displays, touch-screen laptops, and folding phones were introduced after the quarter closed. These products are expected to influence the financial outcomes of the next fiscal period starting in October. ## Future Fiscal Planning Apple scheduled a conference call at 5 pm ET to provide further analysis of these quarterly results. The discussion will focus on the road ahead for fiscal 2027 and how the company plans to navigate supply chain challenges. Investors are monitoring these updates to assess long-term growth sustainability across all segments. ## Sources covering this story - https://www.macworld.com/article/3275094/apple-posts-record-revenue-on-strong-iphone-mac-sales.html — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._