# Apple adjusts trade-in values with Macs gaining, older iPhones declining Recent trade-in update favors iPad and Mac owners while reducing values for most iPhones. - **Source:** [Cult of Mac](https://brifing.si/source/7e2968d9-bc24-4286-8f9e-146807f06336) - **Published:** 2026-09-16 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/61db7a8a-babf-4d84-b214-6c0f073594e9 ## iPhone trade-in value drops Apple reduced trade-in values for nearly all older iPhone models this week, with the iPhone 16 Pro Max seeing the largest drop from $720 to $610. The iPhone 16 Pro fell from $630 to $510, and most models dating back to iPhone 8 Plus decreased by $10-$50. Only the newly added iPhone 17 Pro series maintains higher values than their predecessors at launch. ## Mac trade-in values surge Mac devices saw significant trade-in value increases, with the MacBook Pro jumping from $855 to $1,315. The Mac mini increased by 65%, while Mac Studio, iMac and iMac Pro models also gained value. Only the Mac Pro remained unchanged at $2,195. These adjustments come ahead of expected new Mac releases later this year. ## iPad trade-in improvements iPad trade-in values increased across all models, with the 13-inch iPad Pro leading at $905. The iPad Air, iPad mini and standard iPad saw smaller but consistent gains. This contrasts with the iPhone value reductions and suggests Apple is prioritizing different product refresh cycles for its tablet lineup versus smartphones. ## Apple Watch trade-in changes Apple Watch trade-in values mostly declined, following iPhone trends rather than Mac improvements. The newly added Apple Watch Ultra 3 leads at $430, while Series 11 sits at $200 and third-gen SE at $115. Some older SE models maintained their values, showing selective preservation in the wearables category. ## Newest iPhone models hold value The recently added iPhone 17 Pro and Pro Max maintain strong trade-in values of $785 and $885 respectively, outperforming last year's iPhone 16 Pro series at launch. However, the iPhone Air remains at $585 despite its higher retail price, indicating Apple's selective valuation strategy for different product tiers. ## Timing of value adjustments Apple made these trade-in changes days after announcing the iPhone 18 Pro series but before expected Mac and iPad updates. This timing suggests the company is rebalancing trade-in values to manage inventory and encourage upgrades ahead of new product launches in different categories. ## Trade-in program mechanics Apple's Trade In program allows customers to offset new device costs by returning eligible products. Final offers depend on device condition, configuration and eligibility. The company recently updated its program to account for varying degrees of damage, providing more granular valuation for used devices. ## Strategic product valuation Apple's trade-in adjustments reveal strategic priorities - maintaining premium iPhone values while encouraging Mac upgrades. The divergent changes suggest different inventory management approaches for each product category, with Macs potentially needing more upgrade incentives than iPhones currently. ## Consumer impact analysis These changes create distinct upgrade incentives - Mac and iPad owners get better trade-in deals while iPhone users face reduced values. The variations may push customers toward certain product upgrades, particularly those considering switching between Apple's hardware categories. ## Market positioning implications Apple's trade-in adjustments reflect evolving market positioning - supporting Mac growth while managing iPhone refresh cycles. The company appears to be balancing its product ecosystem, using trade-in values as a lever to steer upgrade behavior across different device categories strategically. ## Sources covering this story - https://www.cultofmac.com/news/apple-trade-in-values-iphone-cut-mac-ipad-up — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._