Nebuly Raises $21M Series A to Measure Enterprise AI ROI
Turin-based startup secures funding to link AI agent performance with tangible business outcomes.
1Series A Funding Success
Turin-based startup Nebuly has successfully raised $21 million in a Series A funding round. The investment was led by Planven, with participation from Exor Ventures, Tenacity Capital, TGVG Capital, and Fastweb+Vodafone. Additionally, CDP Venture Capital’s AI and Digital Transition funds contributed to this significant capital injection for the company.
2Addressing AI Value Uncertainty
As enterprises grapple with the true worth of their AI investments, Nebuly aims to provide clear financial answers. CEO Francesco Signorato notes that boards are increasingly demanding evidence of value. The company seeks to move beyond superficial metrics like user counts or prompt volumes, which often fail to reflect actual business impact.
3The Tokenmaxxing Problem
Signorato critiques the current industry trend of 'tokenmaxxing,' where companies equate high usage rates with success. This approach ignores whether AI tools actually improve bottom-line results. Furthermore, many firms make hiring decisions based on assumed productivity gains from AI that have not yet materialized, leading to significant financial risks for organizations.
4Escalating Enterprise AI Costs
The financial stakes are rising as enterprise AI bills have tripled despite falling token costs. Notable examples of budget mismanagement include Uber exhausting its annual AI budget in just four months during 2026. Meanwhile, an internal Amazon project exceeded its budget by 860% over five months before the overspending was finally detected.
5Platform Functionality and Integration
Nebuly’s software integrates with custom agents powered by Claude, ChatGPT, and Microsoft Copilot. It operates on a company’s own infrastructure or private cloud, linking AI activity to specific business results. The platform tracks time saved for internal tools and revenue influenced by customer-facing assistants, providing finance teams with transparent, adjustable data.
6Current Client Base Scope
The startup already serves a diverse portfolio of major clients, including Oura, Iveco Group, Fastweb+Vodafone, CNH, and Zeiss. These partnerships involve contracts worth multiple six-figure sums, demonstrating strong market demand. Founded in 2022 by Signorato, Julien Roux, and Diego Fiori, the firm initially focused on user analytics before pivoting to value measurement.
7Competitive Market Landscape
Nebuly faces growing competition in the AI analytics space. For instance, Ascerta recently raised $18 million from Dell’s venture arm to link AI spending with outcomes. Additionally, software providers like Zendesk are shifting toward pay-per-result pricing models, reflecting a broader industry trend toward justifying AI expenditures through measurable performance and tangible financial returns.
8Future Growth and Strategy
Nebuly plans to utilize the $21 million in new capital to aggressively expand its sales and go-to-market teams across the United States and Europe. Simultaneously, the company will continue developing its platform features. As businesses move past the experimental phase, the ability to prove AI’s contribution becomes a critical operational requirement.
Original article: The Next Web — Nebuly Raises $21M Series A to Measure Enterprise AI ROI