# Nebuly Raises $21M Series A to Measure Enterprise AI ROI Turin-based startup secures funding to link AI agent performance with tangible business outcomes. - **Source:** [The Next Web](https://brifing.si/source/afe24b20-b275-4c19-b9a6-8bb3c8babae7) - **Published:** 2026-11-12 - **Topic:** [Finance](https://brifing.si/c/finance) - **Original article:** - **On Brifing:** https://brifing.si/s/61e8b656-23b5-4680-8017-22d4b1ad5a06 ## Series A Funding Success Turin-based startup Nebuly has successfully raised $21 million in a Series A funding round. The investment was led by Planven, with participation from Exor Ventures, Tenacity Capital, TGVG Capital, and Fastweb+Vodafone. Additionally, CDP Venture Capital’s AI and Digital Transition funds contributed to this significant capital injection for the company. ## Addressing AI Value Uncertainty As enterprises grapple with the true worth of their AI investments, Nebuly aims to provide clear financial answers. CEO Francesco Signorato notes that boards are increasingly demanding evidence of value. The company seeks to move beyond superficial metrics like user counts or prompt volumes, which often fail to reflect actual business impact. ## The Tokenmaxxing Problem Signorato critiques the current industry trend of 'tokenmaxxing,' where companies equate high usage rates with success. This approach ignores whether AI tools actually improve bottom-line results. Furthermore, many firms make hiring decisions based on assumed productivity gains from AI that have not yet materialized, leading to significant financial risks for organizations. ## Escalating Enterprise AI Costs The financial stakes are rising as enterprise AI bills have tripled despite falling token costs. Notable examples of budget mismanagement include Uber exhausting its annual AI budget in just four months during 2026. Meanwhile, an internal Amazon project exceeded its budget by 860% over five months before the overspending was finally detected. ## Platform Functionality and Integration Nebuly’s software integrates with custom agents powered by Claude, ChatGPT, and Microsoft Copilot. It operates on a company’s own infrastructure or private cloud, linking AI activity to specific business results. The platform tracks time saved for internal tools and revenue influenced by customer-facing assistants, providing finance teams with transparent, adjustable data. ## Current Client Base Scope The startup already serves a diverse portfolio of major clients, including Oura, Iveco Group, Fastweb+Vodafone, CNH, and Zeiss. These partnerships involve contracts worth multiple six-figure sums, demonstrating strong market demand. Founded in 2022 by Signorato, Julien Roux, and Diego Fiori, the firm initially focused on user analytics before pivoting to value measurement. ## Competitive Market Landscape Nebuly faces growing competition in the AI analytics space. For instance, Ascerta recently raised $18 million from Dell’s venture arm to link AI spending with outcomes. Additionally, software providers like Zendesk are shifting toward pay-per-result pricing models, reflecting a broader industry trend toward justifying AI expenditures through measurable performance and tangible financial returns. ## Future Growth and Strategy Nebuly plans to utilize the $21 million in new capital to aggressively expand its sales and go-to-market teams across the United States and Europe. Simultaneously, the company will continue developing its platform features. As businesses move past the experimental phase, the ability to prove AI’s contribution becomes a critical operational requirement. ## Sources covering this story - https://thenextweb.com/news/nebuly-21m-series-a-enterprise-ai-roi — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._