# Kim Da-ye Addresses Controversy Over Daughter's Expensive Winter Jacket Park Soo-hong's wife denies claims of flaunting wealth after social media backlash. - **Source:** [Maeil Business](https://www.mk.co.kr) - **Published:** 2026-11-09 - **Topic:** [culture](https://brifing.si/c/culture) - **Original article:** - **On Brifing:** https://brifing.si/s/62d80bd8-421b-4fc6-815b-ae095e9b98ef ## Public Backlash Over Attire Kim Da-ye, wife of entertainer Park Soo-hong, faced intense public scrutiny after posting a photo of her infant daughter wearing a pink winter jacket. Critics alleged the garment was a luxury item from a high-end brand costing over one million won, accusing the mother of intentionally flaunting her family's wealth online. ## Clarifying Deletion Allegations Following the initial post on October 5, some netizens claimed Kim hurriedly deleted the image to avoid further criticism regarding the jacket's price. Kim refuted these claims on October 8, explaining that the photo was posted as an Instagram Story, which automatically disappears after 24 hours according to the platform's standard functionality. ## Addressing Malicious Media Coverage Kim expressed deep frustration regarding the nature of the reports surrounding the incident. She stated that media outlets published sensationalist and malicious articles claiming she was bragging about the baby's clothing. She emphasized that she never intended to showcase the price of the item, describing the entire situation as exhausting and sad. ## Platform Mechanics Explained The controversy highlights a misunderstanding of social media features by some users. Instagram Stories are designed to expire after one day, a technical reality Kim had to clarify to prove she did not manually remove the content due to guilt or public pressure. This distinction remains central to her defense against accusations. ## Family Background Context Kim Da-ye and Park Soo-hong have been a high-profile couple since they registered their marriage in 2021. They held their wedding ceremony in 2022 and welcomed their daughter in 2024. Their private life frequently attracts significant public attention, often leading to intense scrutiny of their social media activity and personal choices. ## Digital Scrutiny of Public Figures The incident reflects the heightened level of digital surveillance celebrities face in South Korea. Every detail, from clothing brands to parenting choices, is subject to rapid analysis by online communities. This environment often leads to swift, sometimes unfounded, public backlash that requires immediate and clear communication from the affected individuals to manage. ## Impact of Viral Misinformation The spread of the 'wealth flaunting' narrative demonstrates how quickly misinformation can escalate when based on assumptions rather than facts. By the time Kim addressed the claims, the story had already gained traction across various platforms, illustrating the difficulty public figures face when attempting to correct false narratives in real-time digital spaces. ## Conclusion on Online Harassment Kim's public response underscores the emotional toll that persistent online criticism takes on families. By speaking out, she sought to reclaim the narrative and clarify that the perceived controversy was based on a misunderstanding of technology. The event serves as a reminder of the complex relationship between celebrity privacy and public perception. ## Sources covering this story - https://www.mk.co.kr/news/culture/12202529 — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._