Is Figma Falling Behind in the AI Race?
The rise of AI tools questions Figma's leadership.
1Figma's Rise
By the late 2010s, Figma had become the industry-standard design tool for product teams. Most modern user interfaces were created on this platform, and its market position seemed nearly unshakable.
2The AI Revolution
As AI tools became more capable, product designers began to doubt whether they should continue investing in Figma. AI started playing a central role in design processes.
3Figma Config 2026
Figma's annual event Config 2026 showcased the company's future direction. However, instead of AI-focused innovations, more niche features were introduced.
4Figma Motion and Shaders
Figma Motion helps create simple animation effects, while features like Shaders may not be used by everyone in design processes. These features seem disconnected from code-based solutions.
5Design Community's Expectations
Designers expected Figma to offer innovative features like AI integration and automation. However, these expectations were not met at Config 2026.
6Figma's Future
With the rapid advancement of AI tools, Figma's leadership is being questioned. The company needs to take innovative steps to meet the needs of the design community.
Original article: UX Planet — Figma AI Yarışında Geride mi Kalıyor?