# Is Figma Falling Behind in the AI Race? The rise of AI tools questions Figma's leadership. - **Source:** [UX Planet](https://uxplanet.org) - **Published:** 2026-07-22 - **Topic:** [Design & UX](https://brifing.si/c/design) - **Original article:** - **On Brifing:** https://brifing.si/s/63a6f25c-5be5-43be-9bde-e1435b2de674 ## Figma's Rise By the late 2010s, Figma had become the industry-standard design tool for product teams. Most modern user interfaces were created on this platform, and its market position seemed nearly unshakable. ## The AI Revolution As AI tools became more capable, product designers began to doubt whether they should continue investing in Figma. AI started playing a central role in design processes. ## Figma Config 2026 Figma's annual event Config 2026 showcased the company's future direction. However, instead of AI-focused innovations, more niche features were introduced. ## Figma Motion and Shaders Figma Motion helps create simple animation effects, while features like Shaders may not be used by everyone in design processes. These features seem disconnected from code-based solutions. ## Design Community's Expectations Designers expected Figma to offer innovative features like AI integration and automation. However, these expectations were not met at Config 2026. ## Figma's Future With the rapid advancement of AI tools, Figma's leadership is being questioned. The company needs to take innovative steps to meet the needs of the design community. ## Sources covering this story - https://uxplanet.org/is-figma-losing-the-ai-race-3ef52bcc33ca?source=rss----819cc2aaeee0---4 — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._