Beyond Money in Crowdshipping: Operational Factors Shaping Driver Behavior
How operational characteristics influence driver behaviors in crowdshipping
1What is Crowdshipping?
Crowdshipping is a platform-based delivery model that relies on independent drivers for last-mile delivery. This model is increasingly popular among omnichannel retailers aiming to reduce costs.
2Is Monetary Incentive Enough?
While studies often focus on monetary incentives, this research highlights that operational characteristics also shape driver behavior. Money alone doesn't determine task acceptance times.
3The Role of Delivery Density
As delivery density increases, drivers' task acceptance times shorten. This indicates that drivers tend to accept more tasks more quickly in high-density areas.
4Impact of Delivery Type
Whether deliveries are attended or unattended also affects driver behavior. Unattended deliveries tend to increase task acceptance times.
5Time of Day and Task Acceptance
Tasks scheduled in the evening are accepted slower than those in the daytime. This shows that drivers exhibit different behaviors at different times of the day.
6Key Insights for Platforms
These findings can help platforms better understand driver behavior and optimize operational strategies. Operational characteristics should be considered alongside monetary incentives.
Original article: Journal of Operations Management — Crowdshipping'de Para Dışında Etkili Faktörler