# Beyond Money in Crowdshipping: Operational Factors Shaping Driver Behavior How operational characteristics influence driver behaviors in crowdshipping - **Source:** [Journal of Operations Management](https://onlinelibrary.wiley.com/journal/18731317) - **Published:** 2026-07-02 - **Topic:** [Operations](https://brifing.si/c/operations) - **Original article:** - **On Brifing:** https://brifing.si/s/642c08d3-199d-4bef-8089-fc2db0c7c18b ## What is Crowdshipping? Crowdshipping is a platform-based delivery model that relies on independent drivers for last-mile delivery. This model is increasingly popular among omnichannel retailers aiming to reduce costs. ## Is Monetary Incentive Enough? While studies often focus on monetary incentives, this research highlights that operational characteristics also shape driver behavior. Money alone doesn't determine task acceptance times. ## The Role of Delivery Density As delivery density increases, drivers' task acceptance times shorten. This indicates that drivers tend to accept more tasks more quickly in high-density areas. ## Impact of Delivery Type Whether deliveries are attended or unattended also affects driver behavior. Unattended deliveries tend to increase task acceptance times. ## Time of Day and Task Acceptance Tasks scheduled in the evening are accepted slower than those in the daytime. This shows that drivers exhibit different behaviors at different times of the day. ## Key Insights for Platforms These findings can help platforms better understand driver behavior and optimize operational strategies. Operational characteristics should be considered alongside monetary incentives. ## Sources covering this story - https://onlinelibrary.wiley.com/doi/10.1002/joom.70046?af=R — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._