Bose launches next-gen open-ear earbuds with sport variant
New Ultra Open 2nd Gen and Sport Open models target active lifestyles with upgraded audio and durability
1Bose expands open-ear lineup
Bose has introduced two new open-ear earbud models after nearly two years without updates. The Ultra Open 2nd Gen improves upon its predecessor, while the Sport Open targets fitness enthusiasts. Both models aim to compete in the growing open-ear category, offering alternatives to traditional ANC earbuds for users who need environmental awareness during activities.
2Flagship model enhancements
The Ultra Open 2nd Gen features reengineered drivers for deeper bass and higher volume, addressing common complaints about the previous version. Design upgrades include a refined metallic cap and wireless charging compatibility. Battery life reaches 9 hours on buds plus 19.5 hours from the case, with quick charge providing 2 hours playback from 10 minutes charging.
3Premium audio features
Bose's flagship model incorporates aptX Adaptive codec and Snapdragon Sound support for high-quality audio. The Speech Clarity technology uses AI to automatically adjust volume based on ambient noise. A dedicated Cinema mode employs TrueSpatial tech to create immersive 3D sound for movies, positioning these as premium audio accessories beyond just fitness use.
4Sport-focused design
The new Sport Open Earbuds feature an IP54 rating for dust and splash resistance, with a rounder hinge design for secure fit during rigorous activities. Unlike touch controls, they use physical buttons for reliability during workouts. Weighing 10 grams each, they offer 7 hours playback with 29 additional hours from the case, balancing durability with all-day comfort.
5Market timing strategy
Bose's launch coincides with growing demand for open-ear options among runners, cyclists and commuters who experience discomfort from ANC earbuds. The company leverages its audio reputation to compete in this emerging segment. Both models support Bluetooth 5.4 multipoint connectivity and Google Fast Pair, addressing connectivity needs of multi-device users.
6Pricing and availability
The Ultra Open 2nd Gen will retail for $299 in limited edition colors including Olive Green and Sky Pink, while the Sport Open costs $199 in Eucalyptus Green. Pre-orders begin September 19 with general availability starting October 1. This two-tier pricing strategy targets different user segments with premium and sport-focused options.
7Design differentiators
Both models feature redesigned cases - the Ultra Open stands upright while the Sport Open has a textured, translucent lid for better grip. Color options serve as visual differentiators, with the flagship model offering more premium finishes. These design choices reinforce product positioning while addressing practical usage scenarios.
8Competitive landscape impact
Bose's dual launch strengthens its position in the open-ear category against competitors like Shokz. The combination of audio quality, battery life, and sport-specific features creates distinct value propositions. The company's ability to address both premium and active lifestyle segments demonstrates strategic product planning in a growing market.
Original article: Yanko Design — Bose launches next-gen open-ear earbuds with sport variant