# New Era Celebrates Pokémon 30th Anniversary With Exclusive Cap Collection The iconic headwear brand launches a commemorative line featuring classic Gen-1 Pokémon characters. - **Source:** [SoraNews24](https://soranews24.com) - **Published:** 2026-11-09 - **Topic:** [culture](https://brifing.si/c/culture) - **Original article:** - **On Brifing:** https://brifing.si/s/6733286e-e736-41b7-8682-069e86c5b8c2 ## Three Decades of Pokémon The Pokémon franchise is marking its 30th anniversary with a special collaboration featuring headwear manufacturer New Era. This partnership honors the long-running anime series and its protagonist, Satoshi, by integrating iconic creature designs into high-quality caps. The collection serves as a tribute to the enduring cultural impact of the original series. ## Signature 59 Fifty Designs The flagship 59 Fifty Pokémon 30 All Over cap highlights the original starter trio alongside Pikachu. One version features these creatures across the cap's lining, while another displays them prominently on the front panel. A dedicated Mew model offers a more minimalist aesthetic, focusing entirely on the legendary Pokémon's unique and intimidating presence. ## Trucker and Rhinestone Styles For fans seeking a distinct look, the Pikachu 9 Forty A-frame Trucker caps incorporate rhinestone embellishments. These caps are available in three different color schemes, providing a more decorative approach to the mascot's design. This specific line caters to those who prefer a bold, eye-catching accessory over the standard embroidered fabric styles. ## Understated 9 Twenty Options New Era has also introduced a series of 9 Twenty caps for fans who prefer a more subtle design. These models feature various characters, including Eevee, Ditto, Mewtwo, and the Gen-1 starters. A notable detail in this collection is the inclusion of Mewtwo’s heart-shaped tail pose, adding a charming touch to the design. ## Pricing and Market Availability The collection features tiered pricing based on the specific model and design complexity. The 9 Twenty caps start at 4,950 yen, approximately 31 US dollars, while the 9 Forty models are priced at 5,500 yen. The premium 59 Fifty caps are available for 7,700 yen, reflecting their detailed construction and all-over print features. ## Official Launch Details The entire product lineup is scheduled to go on sale starting November 20. Customers can purchase these items at physical New Era retail locations throughout Japan. Additionally, the full collection will be accessible to fans through the official New Era online shop, ensuring broad availability for collectors and enthusiasts of the franchise. ## Strategic Brand Collaboration This collaboration follows a long tradition of pop culture integration within the fashion industry. By leveraging the nostalgia associated with the 30th anniversary, New Era aims to engage both long-time followers of the anime and new fans. Such partnerships are essential for maintaining brand relevance within the competitive global consumer retail market. ## Legacy of the Franchise Beyond the merchandise, this release reflects the deep emotional connection fans maintain with the Pokémon universe. By focusing on Gen-1 characters, the collection taps into the foundational history of the series. These products serve as tangible mementos for a global audience that has grown alongside the franchise for thirty years. ## Sources covering this story - https://soranews24.com/2026/11/09/new-era-celebrates-three-decades-of-pokemon-with-new-30th-anniversary-cap-line-photos/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._