# Knit Launches $999 Dolby Atmos Soundbar Wrapped in Woven Fabric The new Form soundbar prioritizes interior design aesthetics alongside high-end audio performance. - **Source:** [Yanko Design](https://brifing.si/source/41d28791-ef47-4e0b-a40a-2a5efca0c11b) - **Published:** 2026-11-11 - **Topic:** [technology](https://brifing.si/c/technology) - **Original article:** - **On Brifing:** https://brifing.si/s/692deb2b-0eff-4abb-b153-cd5004f3f703 ## Design-First Audio Approach Knit Sound Company has introduced the Form, a $999 Dolby Atmos soundbar designed to resemble furniture rather than traditional tech hardware. Founder Joel Sietsema, formerly of Sound United, developed the product to address the common issue of bulky, unsightly black plastic speakers clashing with carefully curated home interior aesthetics and decor. ## Textile Innovation and Aesthetics The device features a seamless 360-degree sleeve made from Threadform, a proprietary textile developed with a European mill. This fabric provides acoustic transparency while offering a soft, woven appearance available in five colors. The design intentionally avoids prominent branding, placing logos only on small, debossed end caps to maintain visual continuity. ## Acoustic and Hardware Specs Under the fabric, the Form utilizes a 5.1.2 Dolby Atmos configuration, supported by fourteen channels of Class D amplification. Two integrated subwoofers eliminate the need for external floor-standing units, saving space. A dedicated center voice array enhances dialogue clarity, which users can further customize through the company's optional mobile application. ## Connectivity and Hub Logic The soundbar operates via a single HDMI eARC cable, relying on the television to act as the primary media hub. It supports Bluetooth 5.3 and Auracast for private listening with headphones or hearing aids. By omitting Wi-Fi, the company avoids complex multi-room networking, focusing instead on a simplified, direct user experience. ## Privacy-Focused Tech Philosophy Knit explicitly excludes cameras, user tracking, and artificial intelligence features from the Form soundbar. This minimalist approach serves users who prioritize privacy and simplicity over the multi-room grouping capabilities found in competitors like Sonos. The internal Ada module includes a secondary Bluetooth chip, providing hardware headroom for potential future feature upgrades. ## Market Positioning Strategy The product is sold exclusively through Knit’s website, targeting consumers who value design-forward electronics. Backed by Brand Foundry Ventures and interior designer Nate Berkus, the brand positions itself as a lifestyle-oriented alternative to traditional audio manufacturers. This strategy reflects a broader industry trend of disguising technology as home furnishings. ## Historical Context of Design The integration of fabric into consumer electronics gained momentum with products like the Samsung Serif TV and Google Home Mini. While high-end brands like Bang & Olufsen have utilized textiles in premium models, Knit aims to bring this aesthetic to a sub-$1,000 price point, bridging the gap between luxury and mass-market audio. ## Future of Home Audio The Form soundbar represents a shift toward prioritizing domestic harmony in hardware development. By passing the 'spouse test' through its furniture-like appearance, the device suggests that future audio equipment may increasingly focus on physical integration. Success will depend on whether consumers value aesthetic blending as much as raw technical specifications. ## Sources covering this story - https://www.yankodesign.com/2026/11/11/knits-999-dolby-atmos-soundbar-comes-wrapped-in-a-woven-sweater/?utm_source=rss&utm_medium=rss&utm_campaign=knits-999-dolby-atmos-soundbar-comes-wrapped-in-a-woven-sweater — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._