Kohler Launches Fleurette Artist Editions Collection with Aerin Lauder
Aerin Lauder collaborates with Kohler to reimagine traditional Delftware aesthetics for modern bathroom fixtures.
1Heritage Meets Modern Fixtures
Kohler has officially unveiled the Fleurette Collection, a new collaboration featuring AERIN founder Aerin Lauder. The collection draws direct inspiration from traditional Delftware, applying intricate floral motifs to three iconic bathroom fixtures. This partnership marks a strategic expansion of Kohler’s Artist Editions line, blending historical ceramic aesthetics with contemporary home interior design.
2Curated Product Selection
The collection features three specific Kohler classics: the Memoirs Stately toilet, the Memoirs Stately pedestal sink, and the Caxton rectangle sink. These pieces are crafted from white vitreous china, serving as a canvas for the hand-applied designs. By selecting these specific models, the collaboration transforms standard functional fixtures into decorative, high-end art forms.
3Dual Colorway Design Strategy
The Fleurette Collection is available in two distinct color palettes: a traditional blue-and-white combination and a soft green-and-white variation. While the blue option honors classic Delftware, the green version represents a fresh interpretation. Lauder notes that the green palette introduces a garden-inspired sensibility, aiming to bring a natural, organic feel into modern home interiors.
4Personal Inspiration and Legacy
Aerin Lauder’s design vision is deeply rooted in her personal history, specifically the blue-and-white ceramics found in her grandmother Estée Lauder’s home. She emphasizes the importance of creating timeless objects that carry stories. This emotional connection to the design process aims to ensure these fixtures become lasting elements within a family's home environment.
5Four Decades of Craftsmanship
This collaboration leverages Kohler’s Artist Editions initiative, which has celebrated the intersection of art and manufacturing for over 40 years. The production process combines precision engineering with decorative techniques executed by skilled artisans in Kohler, Wisconsin. This manufacturing approach ensures that each piece maintains high quality while showcasing intricate, hand-applied artistic details.
6Elevating the Bathroom Space
The partnership highlights a shift in home design where bathrooms are increasingly viewed as spaces for individual style and personal expression. Lauder’s collaboration with Kohler aims to merge heritage with modern functionality. By treating fixtures as decorative elements, the collection addresses the growing consumer demand for luxury design innovation within private residential spaces.
7Timelessness in Modern Interiors
Despite the centuries-old tradition of Delftware, Lauder asserts that the aesthetic remains incredibly fresh for today’s market. The collection is designed to blend artistry, craftsmanship, and nostalgia into a cohesive, modern package. This focus on timeless design allows the products to remain relevant across varying interior styles, appealing to design-conscious homeowners seeking unique pieces.
8Strategic Brand Positioning
The collaboration underscores Kohler’s ongoing commitment to luxury design and artistic innovation. By partnering with a creative director like Aerin Lauder, Kohler reinforces its position in the premium home goods sector. This move demonstrates how heritage brands can successfully revitalize classic techniques to maintain relevance in a competitive, design-driven consumer retail landscape.