# Kim Kardashian's SKIMS Advent Calendar Faces Severe Consumer Backlash Viral video exposes customer dissatisfaction with the high-priced holiday product's perceived low quality. - **Source:** [Page Six](https://pagesix.com) - **Published:** 2026-11-07 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/6b363ee8-d9cf-4e4a-8269-649188da4b79 ## Viral Unboxing Sparks Outrage Kim Kardashian's SKIMS brand is facing significant online criticism regarding its $148 Accessories Advent Calendar. A viral TikTok video, which has accumulated over 45 million views, showcased an unboxing of the 12-day set. The creator expressed deep frustration with the contents, labeling the high-priced holiday item as a major disappointment for consumers. ## Perceived Lack of Value The advent calendar includes items such as branded keychains, silk hair ties, hair pins, a squishy toy, and Christmas ornaments. Critics argue the retail price of $148 is disproportionate to the actual value of the included accessories. Many social media users estimated the contents to be worth approximately $20, fueling accusations of price gouging. ## Consumer Sentiment and Comparisons Social media users have harshly criticized the product, with some suggesting the quality resembles inexpensive items found on discount marketplaces. Comments described the contents as junk that might be found under car seats or in a nightstand. One user even suggested the marketing of such a product should be considered lawsuit-worthy due to deception. ## Brand Reputation and History This incident is not the first time the SKIMS brand has encountered public controversy since its 2019 launch. The company previously faced scrutiny for its Ultimate Bush collection, which featured faux hair on garments. These recurring debates highlight the challenges of maintaining brand prestige while navigating intense public scrutiny on social media platforms. ## Religious Imagery Controversy Earlier in 2024, Kardashian faced backlash for a collaboration with Dolce & Gabbana that utilized religious iconography. Critics accused the reality star of making a mockery of religion by posing in revealing clothing while wearing a rosary. This event, alongside the current calendar controversy, demonstrates a pattern of polarizing marketing decisions for the brand. ## Corporate Response Status Representatives for Kim Kardashian have been contacted by media outlets regarding the recent wave of negative feedback surrounding the advent calendar. As of the latest reports, no official statement has been issued by the brand or the star. The product remains sold out, with interested buyers currently placed on a waiting list. ## Market Dynamics of Influencer Brands The situation underscores the volatility of influencer-led consumer brands where high price points are often justified by brand equity rather than material cost. When the perceived value fails to meet consumer expectations, the resulting backlash can spread rapidly across digital channels. This highlights the risks inherent in premium pricing strategies for novelty items. ## Long-term Brand Implications While the calendar is sold out, the negative sentiment could impact future product launches and consumer trust. Brands relying heavily on celebrity association must balance exclusivity with tangible product quality to avoid alienating their core customer base. Future performance will depend on how the company addresses these recurring public relations challenges moving forward. ## Sources covering this story - https://pagesix.com/2026/11/07/celebrity-news/kim-kardashian-faces-backlash-over-148-skims-advent-calendar/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._