# Historic New Orleans Car Dealership Transformed into Cocktail Lounge A former Stutz dealership becomes a European-style cocktail bar. - **Source:** [Design MilkInterior Design Ideas for Your Modern Home | Design Milk](https://brifing.si/source/1484120b-1655-4db8-bcd5-582962f690ac) - **Published:** 2026-07-23 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/6ca4a1ee-024c-4b26-b829-21c77e01ec7e ## Transformation of a Historic Space Built in 1916, a former Stutz car dealership in New Orleans has been transformed into a European-style cocktail lounge inside Hotel Perle. The design team used rich materials and collected furnishings to turn the industrial shell into an intimate and inviting space. ## European-Inspired Design Charles Julia cocktail lounge reflects the warm atmosphere of European homes, unlike traditional hotel bars. Details like vintage rugs, generous drapery, and softened lighting make the expansive space feel more intimate. ## Materials and Textures The space features oxblood velvet drapery, grape-toned Bruno Rey chairs, and layered kilim rugs. A custom oak bar and locally fabricated Calacatta Viola marble bar add character to the venue. ## Hints of New Orleans While maintaining a European style, the design also nods to New Orleans' colors. Muted chartreuse, aubergine, and warm gold tones create a timeless atmosphere. ## Rooftop Terrace The rooftop terrace on the upper floor features a lighter design inspired by Sicily and Southern Europe. Sculptural iron furnishings, woven textures, and greenery blend with the New Orleans skyline. ## Collaboration with Local Artists The space highlights local craftsmanship through collaborations with New Orleans artists and makers. Hand-painted lampshades, original artwork, and botanical installations give the venue a sense of being assembled over time. ## Sources covering this story - https://design-milk.com/charles-julia-hotel-perle-new-orleans/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._