# TIRTIR Launches Limited Edition BTS Collaboration in New York K-beauty brand TIRTIR unveils exclusive collection for BTS fans. - **Source:** [Forbes - Business](https://brifing.si/source/e0310925-a7af-4d4b-80a7-c80d400e49fa) - **Published:** 2026-07-21 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/6e15ecca-469d-4043-a428-37ec147b6fb3 ## TIRTIR and BTS Collaboration South Korean makeup brand TIRTIR is launching a limited-edition collection in New York for BTS's 'THE CITY ARIRANG' event. This partnership follows their successful collaboration in Busan. ## What Is BTS THE CITY ARIRANG? Organized by HYBE, this global event supports BTS's ARIRANG world tour in New York. Fans can enjoy unique experiences at iconic locations like Grand Central Terminal and the Korean Cultural Center. ## BTS's Latest Performance BTS shared the stage with Shakira and Justin Bieber during FIFA World Cup's first-ever halftime show. Performing 'Dynamite' at MetLife Stadium, the group will return for ARIRANG concerts in August. ## TIRTIR's Rise to Fame TIRTIR gained attention with products like Mask Fit Red Cushion and expanded globally with 40 shade options. BTS member V becoming their ambassador adds significance to this collaboration. ## Limited Edition Collection TIRTIR's Perfect Setting Duo set, designed for BTS THE CITY NEW YORK, includes their bestsellers and an exclusive BTS pouch. Pre-orders will be available from July 27-31. ## Exclusive Fan Experience The TIRTIR CONCERT-PROOF BAR at the Korean Cultural Center in New York offers fans a chance to try the collection. This event aims to strengthen the bond between the brand and BTS fans. ## Sources covering this story - https://www.forbes.com/sites/hannahabraham/2026/07/21/tirtir-announces-limited-edition-bts-the-city-new-york-collab/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._