# Martha Stewart Reveals Her $18 Secret for Radiant Skin The entrepreneur credits a drugstore glow-enhancer for her youthful and illuminated appearance. - **Source:** [Us Weekly](https://www.usmagazine.com) - **Published:** 2026-11-06 - **Topic:** [culture](https://brifing.si/c/culture) - **Original article:** - **On Brifing:** https://brifing.si/s/6ea9857b-d0b3-4ec0-8dd2-8d74793b52d1 ## Martha Stewart's Beauty Secret Martha Stewart recently shared her skincare routine on TikTok, highlighting the L’Oreal Paris True Match Lumi Glotion as her primary tool for a radiant complexion. While jokingly attributing her glow to daily green juice, she confirmed this $18 drugstore product is the actual secret behind her luminous, youthful appearance at age 85. ## Product Composition and Benefits The product functions as a unique hybrid between makeup and skincare, formulated with glycerin and shea butter to nourish the skin. Beyond its hydrating properties, the lotion provides a subtle, sun-kissed tint that enhances natural radiance. It is designed to offer a versatile finish suitable for various skin types and age groups. ## Versatile Application Techniques Users can apply the glotion across the entire face and collarbone for a dazzling, full-body effect. For a more understated look, it can be mixed directly into a standard moisturizer or foundation. Alternatively, applying small amounts to high points like cheekbones and the nose bridge serves as an effective, targeted facial highlighter. ## Appeal Across Different Ages The product has gained significant popularity among older demographics, particularly women over 50 who prefer lightweight alternatives to heavy foundation. CVS reviewers in their 60s and 70s report that the lotion provides sufficient coverage while maintaining a luminous, youthful finish. It is widely praised for its ability to enhance skin without feeling heavy. ## Market Availability and Pricing The L’Oreal Paris True Match Lumi Glotion is currently available at CVS for $18. Consumers should note that while this price point is accurate as of the publication date, retail costs are subject to change. Inventory levels and availability may vary depending on local store stock and current promotional cycles at retailers. ## Broader Beauty Market Context The trend of celebrity-endorsed, affordable beauty products continues to influence consumer purchasing habits significantly. By highlighting accessible items rather than luxury brands, public figures like Stewart bridge the gap between high-end aesthetics and everyday affordability. This shift reflects a growing consumer preference for multi-functional products that simplify complex daily beauty routines. ## The Rise of Hybrid Cosmetics The popularity of this specific glotion underscores a broader industry movement toward makeup-skincare hybrids. Modern consumers increasingly demand products that provide both aesthetic improvements and dermatological benefits, such as hydration or skin barrier support. This dual-action approach allows for faster application times while simultaneously addressing basic skin health needs during daily wear. ## Consumer Purchasing Considerations When selecting beauty products based on celebrity recommendations, consumers should consider their specific skin type and desired coverage level. While the glotion offers versatility, individual results may vary based on skin texture and tone. Always verify current pricing and availability before purchase, as retail promotions and inventory levels fluctuate frequently in beauty. ## Sources covering this story - https://www.usmagazine.com/shopping/news/martha-stewart-glow-lotion/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._