# Amazon's 12th Gen Kindle Leak Reveals Design Overhaul New colors, relocated power button, and potential multiple models spotted in leaks. - **Source:** [Mashable](https://brifing.si/source/3cd6d1d0-9c29-4750-8bc9-f2afefb52505) - **Published:** 2026-09-28 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/6eae263a-b2c1-41a1-b3b4-49e15b83069c ## First major redesign in years Leaked images reveal Amazon's 12th generation Kindle, marking the first significant redesign since 2024. The photos show three new color options: black, light blue, and purple. The device features a completely revamped exterior, with notable changes to the screen bezel and overall form factor. Tech blogger Roland Quandt published 25 high-resolution images showing these changes in detail. This leak follows Amazon's typical 2-year product refresh cycle for its e-reader lineup. ## Power button relocation One of the most noticeable changes is the power button's new position on the device's right side, moving from its previous bottom placement. This addresses a common complaint from 11th-gen Kindle users about accidental presses. The recessed screen now sits flush with the edges, resembling the higher-end Paperwhite model. These ergonomic improvements suggest Amazon is prioritizing user experience in this update. The leak doesn't confirm whether the button mechanism itself has changed. ## Potential multiple models Visual discrepancies in the leaked photos suggest Amazon might launch more than one new Kindle model. Differences in display appearance and rounded corners hint at possible variations in screen technology or size. The standard Kindle appears alongside what seems to be a new Kindle Kids edition, which includes a protective case and extended warranty. However, key specifications like storage capacity, waterproof rating, and front light details remain unconfirmed in these unofficial images. ## Missing technical details The leaks provide no information about several critical specifications. Amazon hasn't revealed the device's exact dimensions, storage options, or waterproof capabilities. There's also no confirmation about potential upgrades to the display technology or battery life. The absence of these details suggests Amazon may be holding back information for an official announcement. Industry observers note these are typically the last specifications revealed before launch. ## Pricing expectations While unconfirmed, industry analysts predict the new Kindle will maintain the $149.99 price point of its predecessor. This matches Amazon's recent price adjustment for the 11th-gen model. The leak doesn't show any packaging that might indicate special editions or premium variants. Amazon's pricing strategy for Kindles has historically focused on maintaining accessibility while gradually adding features. The company hasn't commented on whether the Kids edition will carry a different price. ## Comparison to current lineup The leaked design places the new Kindle between the basic model and Paperwhite in Amazon's e-reader hierarchy. Its flush screen resembles the Paperwhite, while maintaining the basic model's more affordable positioning. This suggests Amazon may be blurring the lines between its product tiers. The current Kindle lineup ranges from $149.99 for the basic model to $549.99 for the Scribe, with various screen sizes and features across five models. ## Leak source credibility Roland Quandt of WinFuture has a strong track record with accurate tech leaks, particularly for Amazon products. The 25 high-quality images suggest access to marketing materials or production samples. However, Amazon hasn't verified the authenticity of these leaks. Tech journalists note that such comprehensive leaks typically occur close to product announcements, suggesting an imminent official reveal. The company maintains its policy of not commenting on unannounced products. ## Strategic timing considerations The leak emerges as Amazon prepares for the holiday shopping season, traditionally a strong period for e-reader sales. A 2026 release would follow Amazon's pattern of biennial Kindle updates. The redesign comes as competitors like Kobo and PocketBook gain market share with innovative features. Industry analysts suggest Amazon needs to balance cost with meaningful upgrades to maintain dominance in the maturing e-reader market. The company's last major Kindle innovation was the Scribe in 2022. ## Sources covering this story - https://mashable.com/tech/new-kindle-photos-leaked — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._