# Cristina Ferreira Launches AskGira AI Platform for Women The new AI-powered advisor integrates personal health data to provide tailored female wellness insights. - **Source:** [ECO](https://eco.sapo.pt) - **Published:** 2026-11-12 - **Topic:** [technology](https://brifing.si/c/technology) - **Original article:** - **On Brifing:** https://brifing.si/s/6ef11f4e-91cb-4266-be4c-afaf74fc4ac7 ## Web Summit Product Launch Television presenter Cristina Ferreira introduced the AskGira application during the Web Summit in Lisbon this Thursday. Described as a unique Female Intelligence Platform, the tool aims to replace generic advice with personalized responses. Ferreira positions the app as a daily advisor designed specifically to address complex questions regarding women's health and lifestyle. ## Data-Driven Health Analysis The platform utilizes artificial intelligence to process diverse user inputs, including sleep patterns, exercise logs, and laboratory results. Users can connect the application to various global wearable devices to aggregate health metrics. By analyzing this personal data, the AI provides concrete answers to specific queries about fatigue, libido, and overall physical well-being. ## Strategic Partnership with Defined.ai To develop this technology, Cristina Ferreira collaborated with Daniela Braga, the founder of Defined.ai. Ferreira highlighted Braga as a top leader in the technology sector, noting they first connected at a previous edition of the Web Summit. Defined.ai is currently providing expert advisory services to support the platform's technical and strategic development. ## Global Market Ambitions Ferreira identified a potential market of 3.5 billion women for the AskGira application. The rollout strategy begins in Portugal before expanding into European markets, Brazil, and eventually the rest of the world. The project aims to scale rapidly by leveraging the global reach of existing digital health and wearable device ecosystems. ## Differentiating Through Personal History Addressing concerns about the replicability of software services in the age of AI, Ferreira emphasized the unique value of user data. She argued that while code can be copied, the individual history of every woman remains proprietary and inimitable. This focus on personal narrative serves as the core differentiator for the platform. ## Technological Context of SaaS The launch arrives during a year marked by industry skepticism regarding the future of Software as a Service models. As generative AI simplifies application development, many traditional software companies face pressure to prove their long-term viability. AskGira attempts to navigate this landscape by prioritizing deep, data-intensive personalization over simple automated features. ## Integration of Wearable Metrics A key feature of AskGira is its ability to sync with virtually all global wearable devices. This interoperability allows the AI to maintain a continuous stream of health data, moving beyond static inputs. By integrating real-time metrics, the platform aims to provide more accurate and timely insights into the user's daily health status. ## Future Impact and Outlook By combining media influence with high-level technical expertise, the project seeks to bridge the gap between complex health data and actionable advice. If successful, AskGira could set a new standard for female-focused digital health tools. The platform's success will depend on its ability to maintain user trust while scaling across diverse regions. ## Sources covering this story - https://eco.sapo.pt/2026/11/12/cristina-ferreira-contrata-daniela-braga-e-lanca-conselheira-de-ia-para-mulheres/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._