Pubity Food Series ‘Try Each Other’s’ Launches On Tubi
Digital-first publisher Pubity expands its popular food show to the Fox-owned streaming platform.
1Streaming Platform Expansion
Digital-first publisher Pubity has officially launched its food-focused series, Try Each Other’s, on the Fox-owned streaming service Tubi. This partnership marks the first major streaming deal for the production company. The show is now available to Tubi’s global audience, spanning both the United States and various international territories for viewers.
2Format and Content Style
The series features long-form episodes centered on participants from diverse nationalities and generations sampling different cuisines. Participants engage in thematic food challenges, providing unfiltered reviews and scores for each dish. The show highlights generational face-offs, such as Boomers versus Gen Z, alongside regional comparisons between the United Kingdom and the United States.
3Celebrity and Trend Integration
Try Each Other’s incorporates popular social media cooking trends to maintain viewer engagement across digital platforms. The production has featured high-profile film and television talent, including actors John Cena, Tom Holland, and Zendaya. Comedian Mo Gilligan has also appeared on the show, helping to bridge the gap between digital content and mainstream entertainment.
4Digital Performance Metrics
Since its debut on Pubity’s Food Channel last October, the series has accumulated over 120 million views across YouTube, Instagram, and TikTok. The show maintains a dedicated following of 315,000 subscribers across these social platforms. Total watch time for the series has surpassed 3.8 million hours, demonstrating strong audience retention and engagement.
5Distribution and Release Schedule
Tubi has launched the complete first season of the series on its platform. The second season is scheduled to follow, with a release cadence of two new episodes per week. This rollout strategy aims to sustain momentum on the streaming service while leveraging the existing library of content produced by the Pubity Group.
6Strategic Growth Objectives
Iyrah Williams, Co-founder and Chief Growth Officer of Pubity Group, stated that the partnership empowers creators to reach new audiences. The deal allows Pubity to elevate its business model while maintaining creative control and authenticity. This expansion aligns with the company's mission to distribute content that resonates with a broad, global demographic.
7Corporate Context at Tubi
The content acquisition occurs during a period of significant corporate transition at Tubi following Fox Corporation’s 22 billion dollar deal for Roku. As part of these structural changes, Tubi CEO Anjali Sud is departing the company. Reports indicate that Sirius XM is planning to appoint Sud as its next chief executive officer.
8Market Impact and Outlook
By bringing digital-native content to a streaming platform with over 110 million monthly users, Pubity is bridging the gap between social media and traditional streaming. This move reflects a broader trend of streaming services seeking proven digital formats to attract younger demographics, potentially setting a precedent for future creator-led content distribution deals.
Original article: Deadline — Pubity Food Series ‘Try Each Other’s’ Launches On Tubi