# Experts Urge Immediate Global Regulation of Digital Media to Protect Youth New Lancet series argues that platform design choices prioritize profit over adolescent mental health. - **Source:** [Earth.com](https://www.earth.com) - **Published:** 2026-11-07 - **Topic:** [health](https://brifing.si/c/health) - **Original article:** - **On Brifing:** https://brifing.si/s/70504900-9342-4bd4-825d-743922c7bc47 ## Systemic Design Over Individual Control Public health experts argue that digital media harms are rooted in business models and deliberate design choices rather than weak self-control. A new series in The Lancet suggests that features like infinite scroll and personalized recommendation algorithms are engineered to capture attention, effectively shifting the responsibility from teenagers to the technology companies themselves. ## The Precautionary Policy Approach Professor Ilona Kickbusch and her colleagues advocate for a precautionary approach to regulation, acting before definitive proof of cause and effect is established. They argue that given the massive scale of digital media usage among children, even minor adverse effects could translate into significant, widespread public health consequences for the younger generation. ## Parallels to Tobacco Industry Tactics Researchers compare the technology industry to tobacco and ultra-processed food sectors, noting a shared playbook of manufacturing doubt and discrediting critics. By lobbying against regulation while keeping internal data hidden, these companies have effectively set their own rules, prioritizing commercial growth over the mental and physical well-being of their young users. ## Quantifying the Digital Time Burden Data indicates that social media consumption has reached extreme levels, with 2025 surveys showing average daily usage exceeding six hours among U.S. adults. This duration often mirrors a full school day, highlighting how design features like autoplay and bottomless feeds successfully keep users engaged for periods known to be potentially harmful. ## Critical Gaps in Scientific Evidence Current research largely focuses on individual screen time rather than the structural impacts of algorithms and targeted advertising. Experts emphasize that the most valuable data regarding platform effects remains locked within private companies, which limits independent scientific scrutiny and hinders the development of effective, evidence-based policies to protect adolescent mental health. ## Proposed Global Regulatory Frameworks The authors call for a multi-level strategy involving company, national, and global oversight. Recommendations include mandatory safety testing for new features, data sharing with public-interest researchers, and a potential World Health Organization treaty. This global approach aims to prevent weak national rules from undermining progress made in other jurisdictions worldwide. ## Immediate Actions for Concerned Families While systemic policy changes remain politically contested, experts advise parents to take proactive steps at home. Families are encouraged to reduce smartphone access, educate children on how algorithms function, and model healthier digital habits. Understanding the commercial motives behind these platforms can help parents mitigate risks while waiting for broader regulation. ## The Path Toward Corporate Accountability Litigation is identified as a vital tool for compelling companies to disclose internal documents that regulators currently cannot access. While lawsuits are not a substitute for comprehensive legislation, they serve as a necessary mechanism for transparency. Moving forward, the focus must shift from measuring screen time to auditing harmful design features. ## Sources covering this story - https://www.earth.com/lifestyle/major-study-argues-we-need-immediate-rules-to-protect-young-people-from-the-harms-of-digital-media/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._