# Samsung Galaxy Z Fold 8 Ultra and Z Flip 8 Unveiled: New Chips, Higher Prices Samsung's new foldable phones come with more powerful hardware. - **Source:** [CNET (YouTube)](https://brifing.si/source/d98fed98-60b0-44b1-9469-4438fc7d13f9) - **Published:** 2026-07-22 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/7076bf34-bcba-4119-8c2a-c0a578deba13 ## New Foldable Models Samsung has introduced the Galaxy Z series' new members, the Z Fold 8 Ultra and Z Flip 8. These models offer more powerful hardware and advanced features compared to their predecessors. The company, a leader in foldable screen technology, aims to take the user experience to the next level. ## Hardware Upgrades The new models feature the latest Qualcomm chips and promise a significant leap in performance. The Z Fold 8 Ultra, in particular, stands out with features optimized for professional users. Increased RAM and storage options are also tailored to meet user needs. ## Pricing Strategy The new generation Galaxy Z series models come with higher price tags than before. This is attributed to inflation and rising production costs. Samsung sees the price increase as inevitable to maintain its position in the premium segment. ## Competitive Landscape In the foldable phone market, Samsung is in fierce competition with rivals like Huawei and Xiaomi. The new models are critical to consolidating the company's leadership in this area. Aggressive pricing strategies from Chinese competitors pose a challenge for Samsung. ## User Experience The Z Fold 8 Ultra and Z Flip 8 offer many new features that cater to users' daily needs. Improved camera systems, longer battery life, and more durable screens aim to meet user expectations. Samsung aims to increase user loyalty with these models. ## Future Implications Samsung's new foldable phones could be a turning point for the industry. Despite the high price policy, they are expected to attract interest from tech enthusiasts and professional users. These models will play a significant role in shaping the future of the foldable phone market. ## Sources covering this story - https://www.youtube.com/watch?v=dNW4WJfo98U — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._