Google Launches Unified Connected Apps Platform for Gemini and Search
Developers can now build once to integrate app capabilities directly into Gemini and Search.
1Unified Platform Launch
Google introduced the Connected Apps Platform on October 28, 2026, providing developers a centralized hub for building applications. This infrastructure allows developers to create functionalities that operate seamlessly across both Search and the Gemini app. The initiative aims to simplify the development lifecycle while expanding the reach of third-party services to users.
2Technical Integration Workflow
Developers integrate their services using cloud-hosted MCP servers or Android MCP via AppFunctions APIs. After implementation, the Google Connected Console serves as the environment for registering, testing, and submitting applications. This standardized process ensures that developers can manage their technical requirements and deployment configurations within a single, cohesive developer-facing interface.
3Strategic Deployment Options
Before final review, developers retain control over where their applications appear, choosing between Search, the Gemini app, or both platforms. This flexibility allows for targeted distribution based on user intent and specific use cases. Once live, developers gain access to performance metrics including traffic volume, system latency, and specific error rates.
4Brand Identity Management
The platform prioritizes brand integrity by allowing developers to maintain control over their identity within the Google ecosystem. This includes the use of verified logos and authenticated account management features. By providing these tools, Google ensures that third-party applications maintain professional standards while interacting with users directly through Search and Gemini.
5Phased Access Strategy
Google is currently opening access to the platform in distinct phases to ensure stability and quality. The company plans to incorporate additional developers, expand into new geographic markets, and integrate more Google products over the coming months. Interested parties are encouraged to sign up for the preview and review the official documentation.
6Current Ecosystem Scale
More than 50 Connected Apps are already operational across Search and Gemini, covering sectors like productivity, event ticketing, health, and fitness. Existing integrations feature prominent partners such as Adobe, Experian, Localiza, and Peloton. These services are currently live for Gemini users, with a rollout to Search scheduled for the coming weeks.
7New Partner Integrations
The platform continues to expand its partner network, with a new integration for Calm launching across both Search and Gemini. This addition highlights the platform's focus on diverse utility, ranging from wellness to professional productivity tools. These ongoing partnerships demonstrate the practical application of the new API framework for high-intent user tasks.
8Future Platform Evolution
The Connected Apps Platform represents a shift toward deeper interoperability between search engines and generative AI interfaces. By enabling developers to reach users in both environments simultaneously, Google is standardizing how external services provide value. Future updates will likely focus on increasing the complexity of supported app functions and broadening developer ecosystem participation.