# Empower Your Commerce Strategy with Athena Shoplazza's new orchestrator agent Athena optimizes your commerce stack. - **Source:** [Product Hunt — The best new products, every day](https://brifing.si/source/a459d489-2e9f-45f3-a76f-4f40ae5ec434) - **Published:** 2026-07-17 - **Topic:** [Marketing](https://brifing.si/c/marketing) - **Original article:** - **On Brifing:** https://brifing.si/s/715fb6d8-eb9d-42c0-8da4-072777b0ee20 ## What is Athena? Athena is an orchestrator agent developed by Shoplazza. It manages your entire commerce stack, making your operations more efficient. This tool provides significant convenience, especially for e-commerce platforms. ## Who Can Use It? Athena is designed specifically for e-commerce businesses. From small businesses to large corporations, anyone can use this tool to optimize their commerce processes. ## Where is it Used? Athena is used on online commerce platforms. It integrates seamlessly with Shoplazza, allowing you to manage your entire commerce stack from a single place. ## When Was it Released? Athena was launched in 2023. This new tool has quickly gained popularity in the commerce world. ## Why Should You Use It? Athena optimizes your commerce processes, saving you time and costs. Additionally, it makes your operations more efficient, giving you a competitive edge. ## How Does it Work? Athena manages your entire commerce stack from a single place. This tool integrates with Shoplazza and automates all processes. Thus, businesses can operate faster and more efficiently. ## Sources covering this story - https://www.producthunt.com/products/athena-by-shoplazza — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._