# 2027 Color Trends Announced Valspar reveals 'Cottage Door' as its 2027 Color of the Year - **Source:** [Young House Love](https://brifing.si/source/21b68589-5e46-4e7b-86a4-46ebd65b1d0b) - **Published:** 2026-08-24 - **Topic:** [Design & UX](https://brifing.si/c/design) - **Original article:** - **On Brifing:** https://brifing.si/s/721e314a-52bd-4be5-8f93-0a5f34092780 ## 2027 Colors Begin to Roll Out The announcements for 2027's Color of the Year (COTY) have already begun. Despite it being only August 2026, Valspar has revealed its chosen color for 2027. This early announcement demonstrates how important color trends are as marketing tools. Each year, numerous paint and color brands select a hue that reflects current and future design trends. ## Valspar's 2027 Pick: Cottage Door Valspar has chosen a steely blue called 'Cottage Door' as its 2027 Color of the Year. They describe it as a 'trans-seasonal color for thoughtful and introspective spaces.' The company states this selection responds to a cultural shift toward 'intentional, authentic, and heartfelt living.' The color is recommended to be paired with creamy pinks and warm grays. ## Evolution of Color Trends Looking at color selections from the past three years, 2025 moved toward darker, muted tones compared to 2024. While 2026 saw more variety in hues, neutral and subdued colors still dominated. Valspar's current choice offers a more vibrant blue than previous years, potentially signaling bolder color palettes for 2027. ## Behind the Scenes of Color Selection Color forecasting is serious business strategy for brands. Chosen colors don't just reflect design trends but also illuminate global cultural shifts. Last year, Pantone's selection sparked significant backlash. It remains to be seen whether this year's choices will generate similar controversy. ## Brands' Color Strategies When announcing Colors of the Year, paint brands typically present not just single hues but entire color palettes. These palettes serve as guides for both design professionals and homeowners. They also function as powerful marketing and PR tools. This marks Valspar's fourth year making a COTY selection. ## Consumer Color Preferences Recent years have shown consumers leaning toward muted, neutral tones. However, design experts and color enthusiasts anticipate a return to bolder, more vibrant colors. Valspar's Cottage Door selection stands out as responding to these expectations. The color is suggested to be paired with 'playful patterns' and natural textures. ## Future Color Predictions Color trend experts predict that alongside blue tones, earthy hues and pastels will gain popularity in 2027. Valspar's selection aligns with these forecasts. Other major brands like Benjamin Moore and Sherwin-Williams are expected to announce their colors in coming months, clarifying 2027's overall color directions. ## Impact on the Design World Colors of the Year influence not just wall paints but also furniture, textiles, and even technology product designs. Consumers incorporate these colors to stay on-trend. Brands' color choices will be discussed throughout the design world and inspire numerous products. More 2027 color announcements will soon be trackable. ## Sources covering this story - https://www.younghouselove.com/2027-color-of-the-year/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._