# Why Strategic Long-Term Investment Is Crucial for Economic Resilience Mars demonstrates how generational planning and industrial investment secure competitive advantages in Germany. - **Source:** [Politico Europe](https://www.politico.eu) - **Published:** 2026-11-10 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/72d5860e-efe3-4ac6-b053-c8401dede9ba ## Economic Challenges and Strategy Germany faces significant hurdles including high energy prices, geopolitical tensions, and a persistent shortage of skilled labor. To maintain competitiveness, companies must shift focus from quarterly results to long-term strategic investments. This approach builds the necessary foundation for sustainable growth, modernization of infrastructure, and the creation of stable, high-quality jobs. ## Generational Investment Philosophy Mars operates on a generational timeline rather than chasing short-term market cycles. This philosophy has defined their seventy-year presence in Germany as both a manufacturer and employer. By prioritizing long-term stability, the company strengthens its own market position while contributing significantly to the overall economic health of the German industrial landscape. ## Capital Allocation and Modernization Between 2021 and 2027, Mars is investing over 235 million euros into its German operations. Of this total, 150 million euros have already been deployed, with 85 million euros planned by the end of 2027. These funds target advanced production technology, automation, sustainability initiatives, and comprehensive professional development for the workforce. ## Viersen Production Hub Expansion The Viersen site in North Rhine-Westphalia serves as a critical production center for international brands like Twix and Balisto. Between 2022 and 2026, approximately 60 million euros were invested in capacity expansion and process optimization. Further projects are already in development to enhance product quality and prepare the facility for future manufacturing requirements. ## Verden Research and Innovation Verden, located in Lower Saxony, functions as the global research hub for Mars wet pet food. The facility integrates production with advanced research, manufacturing brands such as Whiskas, Sheba, and Cesar. This synergy between industrial output and scientific innovation creates a powerful model for regional value creation and international competitive strength. ## European Production Network Strategy Mars prioritizes regional production to enhance resilience and efficiency, with 85 percent of its European products manufactured within the continent. Germany acts as a primary pillar in this network, facilitating both domestic supply and exports. This localized approach reduces supply chain complexity and ensures products remain close to the end consumer. ## Sustainability as Competitive Factor Modern manufacturing requires balancing competitiveness with environmental responsibility. Investments in new technologies allow for more efficient resource utilization and reduced environmental impact. Sustainability is no longer a peripheral concern but a core driver of innovation, helping companies build long-term resilience against volatile market conditions and evolving regulatory requirements across the European Union. ## Frameworks for Future Growth Strategic investment requires reliable political and economic frameworks, including stable energy costs and access to skilled talent. While Germany offers excellent industrial expertise and infrastructure, continuous collaboration between government and industry is essential. Long-term prosperity depends on maintaining an environment where companies feel confident in committing capital for future generations. ## Sources covering this story - https://www.politico.eu/sponsored-content/warum-strategische-investitionen-jetzt-wichtiger-sind-denn-je/?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS_Syndication — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._