# Zyzz: From Internet Meme to Masculinity Icon A new documentary explores how Zyzz foresaw the transformation of masculinity and fame in the digital age. - **Source:** [Wired](https://www.wired.com) - **Published:** 2026-08-15 - **Topic:** [Career Growth](https://brifing.si/c/growth) - **Original article:** - **On Brifing:** https://brifing.si/s/72de1fda-c5b5-44ec-8bb4-afd0c8a60be5 ## The Birth of a Digital Phenomenon Aziz Shavershian, aka Zyzz, was a young man living in Sydney known for his passion for fitness. He spent time on forums like 4chan and Bodybuilding.com to improve himself. Over time, his online persona became entirely different from his shy real-life self. Zyzz transformed into a character who danced, flexed his muscles, and encouraged viewers to 'mirin'' (admire) him. By 2010, he had a global fanbase. ## Rise and Fall of a Star Zyzz died in Thailand in 2011 at the age of 22. His death left a deep impact on Australian millennials. The new documentary 'Poster Boy: Becoming Zyzz' examines his story in the context of the transformation of fame and masculinity in the digital age. It explores how Zyzz pioneered the use of platforms like YouTube and Facebook, laying the groundwork for today's masculinity influencers. ## Pioneer of Digital Strategy Zyzz was among the first to realize that controversy drives clicks. He engaged with haters using slogans like 'U mad?' and 'Come at me brah' to boost his fame. He even created fake social media accounts to fuel conflicts between himself and his detractors. In one instance, he turned a Facebook page titled '10,000 likes and I'll bash Zyzz' into a promotion for his protein brand. ## Obsession with Physical Perfection Zyzz used substances like steroids and clenbuterol to optimize his physical appearance. Clenbuterol, a drug used to treat asthma in horses, can cause dangerous cardiovascular side effects in humans. These extreme methods were also adopted by the fitness figures in his circle, known as the 'Aesthetics Crew.' ## Psychological Pressure and Paranoia Zyzz used Xanax to cope with the psychological pressure of fame. He was frequently threatened by young men looking for fights in public. This stress severely affected his mental health. The documentary explores his struggles through interviews with close friends and his older brother, Said Shavershian. ## Masculinity and Community Zyzz employed rhetoric encouraging men to become the best versions of themselves. However, over time, he also developed homophobic and misogynistic statements. In 2010, he posted on Facebook, 'I'd rather be dead than normal.' Despite this, he had a genuine community, like the 'Aesthetics Crew,' and male friendship is one of the documentary's key themes. ## Economic Legacy Zyzz earned around $20,000 in the last three months of his life. While this amount may seem small compared to today's top creators, it was significant for his time. Documentary director Selina Miles highlights how the masculinity industry has evolved into a gigantic pyramid scheme today. ## Transformation of Masculinity in the Digital Age Zyzz's story is a critical example for understanding how masculinity and fame have transformed in the digital age. His strategies inspired modern masculinity influencers like Andrew Tate. The documentary invites viewers to consider whether Zyzz served as a template for these figures. Unlike nihilism or cynicism, Zyzz reflected a spirit of solidarity among men. ## Sources covering this story - https://www.wired.com/story/a-young-bodybuilders-rise-preceded-the-looksmaxxing-movement-his-legacy-feels-more-relevant-than-ever/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._