# Why Canon Shelved Its Most Ambitious Vlogging Camera

Patents reveal Canon's journey in developing a handheld vlogging camera.

- **Source:** [Yanko Design](https://brifing.si/source/41d28791-ef47-4e0b-a40a-2a5efca0c11b)
- **Published:** 2026-07-23
- **Topic:** [Business](https://brifing.si/c/business)
- **Original article:** <https://www.yankodesign.com/2026/07/23/canon-scrapped-its-most-ambitious-vlogging-camera-ever-heres-what-the-patent-reveals/?utm_source=rss&utm_medium=rss&utm_campaign=canon-scrapped-its-most-ambitious-vlogging-camera-ever-heres-what-the-patent-reveals>
- **On Brifing:** https://brifing.si/s/737fde5b-c396-4b88-85c7-a9867850eff1

## Canon's Vlogging Camera Journey

Canon filed three separate patents over five years to develop a handheld vlogging camera. Each patent aimed to solve a completely different problem than the previous one, with its most ambitious project ultimately shelved.

## The First Patent in 2020

Canon's first patent in 2020 proposed a pistol-grip camera with an interchangeable lens mount. This design aimed to offer a real sensor and lens while enabling one-handed use. However, this project never made it to production.

## Fixed-Lens Gimbal

The 2024 patent introduced a fixed-lens gimbal camera designed to compete with the Osmo Pocket 4. While practical, this design was a more modest step compared to Canon's earlier ambitious concept.

## The End of EF-M System

Canon's 2021 patent utilized the EF-M lens system, which has since been discontinued. This decision eliminated the chance for Canon's vlogging camera project to evolve with second-generation lenses.

## Practicality vs. Ambition

Over five years, Canon learned that practicality outweighs ambition. The 2024 fixed-lens gimbal design reflects this lesson, marking a shift from its earlier, more ambitious concepts.

## Future Cameras

Canon's next vlogging camera will be more reliable than the 2021 concept but will lack the ambition of its shelved project. This story serves as a reminder when evaluating Canon's future products.

## Sources covering this story

- https://www.yankodesign.com/2026/07/23/canon-scrapped-its-most-ambitious-vlogging-camera-ever-heres-what-the-patent-reveals/?utm_source=rss&utm_medium=rss&utm_campaign=canon-scrapped-its-most-ambitious-vlogging-camera-ever-heres-what-the-patent-reveals — 

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_Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._
