# TikTok Drives Economic Growth for Italian SMEs Research indicates TikTok generated significant value for Italian businesses and local economies in 2025. - **Source:** [Il Sole 24 Ore – Italia](https://www.ilsole24ore.com) - **Published:** 2026-11-10 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/7476f8ea-8cdf-4fb6-add6-84102b65cd12 ## Economic Impact of TikTok A study by PF Global reveals that TikTok significantly bolsters the Italian economy. In 2025, the platform and its associated services, such as TikTok Shop and Live, contributed nearly three billion euros in gross value added. This digital ecosystem has successfully supported over 30,000 jobs across various domestic entrepreneurial sectors. ## Growth for Small Businesses Small and medium enterprises in Italy have seen 1.5 billion euros in gross value added directly from platform usage. Approximately 76% of surveyed businesses report that TikTok accelerates their development speed. Furthermore, 68% of these firms highlight the platform's unique ability to transcend traditional geographic boundaries and reach new customer segments. ## Boosting Italian Exports The visibility gained through TikTok exposure translated into approximately 600 million euros in exports during 2025. This digital presence promotes both small and large national brands to a global audience. Companies like Lavazza utilize creator partnerships to adapt their messaging to local market habits while effectively showcasing the Italian lifestyle abroad. ## Revitalizing Local Economies Beyond international trade, the platform generated 400 million euros in value for businesses located in Italy's internal regions. Local commerce, including restaurants and hospitality, benefits significantly from this digital visibility. Data shows that one in three users visits a physical establishment after discovering it through content viewed on the platform. ## Consumer Spending Patterns The influence of TikTok extends into tangible consumer behavior, driving 430 million euros in additional spending within the retail, dining, and service sectors. By acting as a discovery engine, the platform bridges the gap between online engagement and offline transactions, helping local businesses capture interest from both domestic and international tourists. ## The Creative Economy Contribution The creative sector in Italy has also experienced a notable boost, with TikTok-related activities generating 190 million euros in gross value added. This growth highlights the increasing importance of digital creators in the national economy. Their work serves as a catalyst for various industries, ranging from fashion to professional tourism services. ## Diverse Sectoral Integration TikTok functions as a versatile tool across multiple industries, including music, fashion, and hospitality. By acting as a launchpad for both emerging and established trends, it helps revitalize interest in forgotten locations and traditional crafts. This cross-sectoral influence demonstrates how digital platforms can modernize the promotion of traditional Italian cultural assets. ## Future Strategic Outlook The data confirms that digital platforms are no longer just for entertainment but are essential components of modern business strategy. For Italian SMEs, the ability to leverage creator-led content is becoming a primary driver for expansion. Companies must now focus on maintaining this digital momentum to ensure long-term economic sustainability and growth. ## Sources covering this story - https://www.ilsole24ore.com/art/pmi-italiane-crescita-accelerata-i-servizi-tiktok-AJWvZbBC — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._