# eBay Partners with Meta to Boost Social Commerce with New Affiliate Program Facebook creators can now directly feature eBay products in their content. - **Source:** [eBay Tech Blog](https://tech.ebayinc.com) - **Published:** 2026-03-24 - **Topic:** [Marketing](https://brifing.si/c/marketing) - **Original article:** - **On Brifing:** https://brifing.si/s/74f2fe0f-0448-48df-b8d2-21f217233274 ## A New Era in Social Commerce eBay and Meta's new collaboration marks a significant step in social commerce. Facebook creators can now directly integrate eBay's vast product range into their content. This will expand sellers' reach and create a new revenue stream for creators. ## How It Works Through the program, Facebook creators can share eBay products in formats like Reels, photos, and text posts. Followers who click and purchase these products will earn creators a commission. This direct integration simplifies the discovery process. ## Beta Program Details The beta program will launch in the coming months. eBay aims to enhance seller visibility through this innovative partnership. The program will also support the growth of the creator economy, boosting social commerce. ## Benefits for Sellers eBay sellers will gain access to new and engaged buyers through this program. Creators' authentic storytelling can help products reach wider audiences, potentially increasing sales. ## Opportunities for Creators Facebook creators will unlock a new revenue stream with this program. By leveraging eBay's product catalog, they can recommend items to followers while earning commissions on sales. ## The Future of Social Commerce This collaboration between eBay and Meta is a pivotal step in shaping the future of social commerce. Offering new opportunities for sellers and creators alike, the program contributes to the evolution of digital marketing. ## Sources covering this story - https://innovation.ebayinc.com/stories/ebay-partners-with-meta-for-new-affiliate-program-boosting-social-commerce-for-sellers-and-creators/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._