Global smartphone market declines in Q2 2026
Memory crisis and rising costs put pressure on the industry.
1Market overview
Omdia's latest report shows the global smartphone market shrank by 4% in Q2 2026. Memory chip shortages and rising costs are cited as main reasons. This decline indicates ongoing supply chain challenges in the industry.
2Leaders' performance
Samsung and Apple bucked the trend with growth. Samsung increased its share by 2% maintaining market leadership, while Apple grew by 4%. However, it's uncertain whether this growth will continue through the holiday season.
3Budget phones hit hardest
Phones under $400 are expected to face the biggest impact with a projected 22% decline. Companies are likely to shift focus to higher-priced models to balance costs, according to the report.
4Supply chain challenges
Beyond memory, semiconductor production bottlenecks are also increasing costs. Analysts warn that new product launches and holiday demand in coming quarters will coincide with these constraints.
5US market situation
The US market shrank by 3% in Q1 2026. While Samsung led the Android market, Apple maintained a 60% share. Motorola's 18% growth came as a surprise in this challenging environment.
6Consumer behavior
Price increases are driving consumers to purchase earlier. Experts suggest memory prices may drop in 2027 but won't return to 2025 levels. This could make market recovery more difficult in the coming years.
Original article: Latest from Android Central — Küresel akıllı telefon pazarı 2026'da düşüşte