# Begoña Gómez Enters Campaign Trail Amidst Sharp Political Polarization Begoña Gómez makes her debut at a PSOE rally while PP leaders launch aggressive counter-attacks. - **Source:** [elDiario.es](https://www.eldiario.es) - **Published:** 2026-11-12 - **Topic:** [politics](https://brifing.si/c/politics) - **Original article:** - **On Brifing:** https://brifing.si/s/75c08c2a-7f96-4404-911b-279b11cd75cb ## Surprise Campaign Debut Begoña Gómez, wife of Prime Minister Pedro Sánchez, made her first formal appearance at a PSOE campaign kickoff in Seville. Addressing thousands of supporters, she framed her participation as a base militant. Her speech focused on feminist themes, emphasizing that women are the authors of their own lives and rejecting external judgment. ## Judicial Context and Defense Gómez is currently facing a legal process involving allegations of influence peddling and misappropriation. The investigation has spanned over two and a half years. During the rally, she did not explicitly name Judge Peinado, but she defended her professional trajectory, stating she is tired of those who constantly judge her actions. ## Sánchez Calls for Mobilization Prime Minister Pedro Sánchez utilized the event to call for an epic comeback in the upcoming November 29 elections. Wearing a shirt with the slogan 'The strength of women,' he defended labor unions against criticism from the right. He urged progressive voters to mobilize to defeat what he termed as political involution. ## Ayuso Launches Harsh Attacks Isabel Díaz Ayuso, President of the Community of Madrid, launched a scathing critique of Gómez during a PP event. Ayuso suggested that Sánchez bought public television to watch her, leading to Gómez's appearance out of jealousy. She mockingly remarked that Gómez could now teach classes on managing saunas with happy endings. ## Polarization and Union Tensions The political climate remains highly charged. Ayuso criticized what she labeled as 'union terror' promoted by the left. Meanwhile, PP officials like Cayetana Álvarez de Toledo defended police actions during recent general strikes, arguing that law enforcement protected workers' rights more effectively than the unions themselves, which she and Ayuso heavily criticized. ## Vox Joins the Criticism Santiago Abascal, leader of Vox, joined the chorus of opposition by attacking the PSOE for including Gómez in the rally. He questioned the morality of the socialists, citing corruption allegations surrounding the Prime Minister’s inner circle and family. Abascal emphasized that the party's associations reflect poorly on their overall integrity and political conduct. ## Electoral Stakes and Rhetoric The PP leadership, including Mayor José Luis Martínez-Almeida, warned supporters not to be overconfident, claiming the referee is not neutral. They framed the election as a binary choice between the PP and the current government. Ayuso dismissed ongoing protests from teachers at her events, labeling them as politically motivated attempts to gain power. ## Future Political Implications As the November 29 election approaches, the inclusion of Gómez signals a shift in PSOE strategy toward high-stakes personal engagement. With the PP focusing on judicial controversies and the left emphasizing feminist mobilization, the campaign is defined by deep ideological divides. Both sides are now aggressively targeting their respective bases to secure a decisive victory. ## Sources covering this story - [Europa Press — Ayuso Criticizes Left-Wing Union Tactics in Spain](https://www.europapress.es/madrid/noticia-ayuso-carga-contra-terror-sindical-impulsado-izquierda-espana-hunda-mas-20261112103215.html) - [20minutos — Begoña Gómez Makes First Campaign Appearance at PSOE Rally](https://www.20minutos.es/nacional/begona-gomez-participa-por-primera-vez-un-mitin-psoe-me-habeis-dado-mano-aliento-para-continuar_7060497_0.html) - [El País – Portada — Begoña Gómez se estrena en un mitin del PSOE para captar el voto de las mujeres](https://elpais.com/espana/elecciones-generales/2026-11-12/begona-gomez-se-estrena-en-un-mitin-del-psoe-para-captar-el-voto-de-las-mujeres.html) - [elDiario.es — Begoña Gómez toma la palabra en el arranque de campaña del PSOE: "Gracias por darme aliento para continuar"](https://www.eldiario.es/politica/begona-gomez-toma-palabra-arranque-campana-psoe-gracias-haberme-dado-aliento-continuar_1_13659951.html) - [elDiario.es — Ayuso Attacks Begoña Gómez at PP Campaign Kickoff Event](https://www.eldiario.es/madrid/ayuso-ataca-begona-gomez-inicio-campana-dice-podra-dar-clases-gestion-saunas-final-feliz_1_13660143.html) - [ABC España – Portada — Pedro Sánchez Launches Election Campaign in Seville Targeting Feminist Vote](https://www.abc.es/espana/andalucia/pedro-sanchez-vuelve-bailar-sevilla-reclama-voto-20261112211051-nts.html) - [El País – España — Begoña Gómez se estrena en un mitin del PSOE para captar el voto de las mujeres](https://elpais.com/espana/elecciones-generales/2026-11-12/begona-gomez-se-estrena-en-un-mitin-del-psoe-para-captar-el-voto-de-las-mujeres.html) --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._