# Disney Strikes Major Deal With Kraft Heinz Disney characters will appear on Kraft Heinz products. - **Source:** [Inc.com](https://brifing.si/source/07cb1004-a796-47d7-9801-fc5c7388471d) - **Published:** 2026-07-21 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/763c7205-a00a-4f8f-99ea-7179cd33ff3e ## Disney and Kraft Heinz Collaboration Disney and Kraft Heinz have signed a multi-year agreement. This deal allows Kraft Heinz to feature Disney characters on its products. The collaboration between these two giants opens the door to new and exciting products for consumers. ## Disney Characters on Kraft Heinz Products Under the agreement, Kraft Heinz has the right to use Disney characters on its products. This will be a major source of excitement, especially for children and Disney fans. Characters on product packaging will attract consumer attention. ## Kraft Heinz Products at Disney Properties The agreement also expands Kraft Heinz's presence across Disney properties. Sales of Kraft Heinz products will increase at Disney parks and other facilities. This will boost brand awareness and offer consumers more options. ## New Products for Consumers The Disney and Kraft Heinz collaboration will bring new and exciting products to consumers. Products featuring Disney characters will attract significant interest from both children and adults. ## Brand Expansion Strategy This deal is seen as part of Kraft Heinz's brand expansion strategy. By leveraging the power of Disney characters, Kraft Heinz aims to increase product sales. This strategy will strengthen the brand's position in the global market. ## An Exciting Collaboration The collaboration between Disney and Kraft Heinz is a major source of excitement for both companies and consumers. Disney characters appearing on Kraft Heinz products will boost brand awareness and offer new experiences to consumers. ## Sources covering this story - https://www.inc.com/amaya-nichole/disney-just-struck-a-major-deal-with-kraft-heinz-and-fans-are-excited-about-one-product-in-particular/91377531 — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._